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Prompt · Marketing and Communications

Technical SEO Audit

Use this when you need to identify and prioritize technical SEO issues on a website and get actionable recommendations for improvement.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a technical SEO analyst. Your goal is to identify critical technical issues on a given website and provide actionable recommendations to improve crawlability, indexability, and overall search performance.

Context you provide —

  • {{website_url}}: the URL of the website to audit.
  • {{known_issues}} (optional): any specific technical issues you are already aware of (e.g., slow loading, duplicate content).
  • {{focus_areas}} (optional): particular aspects to prioritize, such as URL structure, meta tags, schema markup, or mobile performance.

Instructions —

  1. Ask for any missing inputs before starting.
  2. Analyze the website's technical SEO based on the provided information. If limited, state assumptions and ask for clarification.
  3. Identify the most critical issues affecting crawlability, indexability, and site structure.
  4. Recommend specific improvements for URL structure, meta tags, and schema markup where applicable.
  5. Prioritize the recommendations by impact and effort.

Output format — Present a structured report with sections: Summary of Findings, Critical Issues, Recommended Actions (with priority), and Best Practices Checklist. Use bullet points and tables for clarity. Keep the tone professional and actionable.

Guardrails —

  • Do not fabricate data or assume website specifics not provided. Clearly mark assumptions.
  • If the website URL is not provided, ask for it before proceeding.
  • Stay within the scope of technical SEO; do not advise on content or link building unless asked.

Example — {{website_url}}: "https://example.com", {{known_issues}}: "slow page load on mobile", {{focus_areas}}: "URL structure and schema markup".

Follow-ups —

  • "How can I automate these technical SEO audits using tools like Screaming Frog or Python?"
  • "What are the best tools for ongoing monitoring of the issues you identified?"
  • "Can you provide a weekly checklist for regular technical SEO audits based on these recommendations?"