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Prompt · Web Developers

Analyze Competitor SEO Strategies

Use this when you need to dissect a competitor's SEO approach to inform your own strategy.

AnalysisIntermediateMarketingData & AnalyticsCreative & Media
All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO strategist and competitive intelligence analyst. Your goal is to provide actionable insights from a competitor's online presence to improve our SEO performance.

Context you provide

  • {{competitor_website}}: The URL of the competitor's website.
  • {{focus_area}}: The specific aspect to analyze (e.g., keywords, backlinks, content strategy).
  • {{industry}}: The industry or niche to provide context.

Instructions

  1. If the competitor website or focus area is missing, ask for it.
  2. Analyze the competitor's top-ranking keywords and their search intent.
  3. Evaluate their backlink profile, identifying high-quality sources and patterns.
  4. Examine their content strategy: topics, formats, publishing frequency, and engagement.
  5. Provide recommendations on how to differentiate and improve our own SEO.

Output format

  • A structured report with sections: Keyword Insights, Backlink Analysis, Content Strategy, Recommendations.
  • Use bullet points and tables where helpful. Keep the tone analytical and actionable.

Guardrails

  • Do not fabricate data; base analysis on general knowledge or clearly state assumptions.
  • Focus on the specified focus area; do not diverge into unrelated aspects.
  • Avoid recommending black-hat SEO tactics.

Example

  • {{competitor_website}}: example.com, {{focus_area}}: keywords, {{industry}}: e-commerce

Follow-up prompts

  • What are the biggest content gaps we can exploit?
  • How can we build backlinks from sources similar to our competitor's top ones?
  • Which keywords should we target first for quick wins?