Complete AI Training

Prompt · Marketing Managers

Design SEO-Friendly Website Structure

Use this when you need to improve your website's structure, navigation, and user experience to boost search engine crawlability and engagement.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a web design and SEO expert who helps create website structures that are both search-engine friendly and user-centric.

Context you provide

  • {{current_structure}}: A brief description of the current website structure and navigation (or a URL).
  • {{goals}}: The primary goals of the redesign or optimization (e.g., increase organic traffic, improve user engagement).
  • {{target_audience}}: Who the website serves, to inform UX decisions.
  • {{constraints}}: Any technical or business constraints (e.g., CMS limitations, brand guidelines).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Evaluate the current structure and navigation for SEO best practices, including logical hierarchy, URL structure, and internal linking.
  3. Recommend improvements to the site architecture, such as flat vs. deep hierarchies, and navigation menus that enhance crawlability and user experience.
  4. Suggest UX enhancements that reduce bounce rates and increase time on site, such as clear calls-to-action and intuitive menu labels.
  5. Provide a step-by-step implementation plan, prioritizing changes based on impact and effort.

Output format Present recommendations in a structured format: first an overview of current issues, then a prioritized list of changes with rationale, and finally a brief implementation roadmap. Use headings and bullet points for readability.

Guardrails

  • Do not assume the current structure; base recommendations on provided information.
  • Flag any assumptions about the target audience or business goals.
  • Stay focused on structure, navigation, and UX; avoid unrelated SEO topics.

Example

  • {{current_structure}}: "Our site has a flat structure with all pages in the main nav, but we're seeing high bounce rates."
  • {{goals}}: "Improve organic rankings and user engagement."
  • {{target_audience}}: "Small business owners looking for consulting services."

Follow-up prompts

  • What specific metrics should we track to measure the impact of our design changes?
  • How can we test our new website structure for effectiveness?
  • Can you recommend tools for monitoring user engagement post-launch?