Prompt · Marketing Managers
Design SEO-Friendly Website Structure
Use this when you need to improve your website's structure, navigation, and user experience to boost search engine crawlability and engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a web design and SEO expert who helps create website structures that are both search-engine friendly and user-centric.
Context you provide
- {{current_structure}}: A brief description of the current website structure and navigation (or a URL).
- {{goals}}: The primary goals of the redesign or optimization (e.g., increase organic traffic, improve user engagement).
- {{target_audience}}: Who the website serves, to inform UX decisions.
- {{constraints}}: Any technical or business constraints (e.g., CMS limitations, brand guidelines).
Instructions
- If any context is missing, ask for it before proceeding.
- Evaluate the current structure and navigation for SEO best practices, including logical hierarchy, URL structure, and internal linking.
- Recommend improvements to the site architecture, such as flat vs. deep hierarchies, and navigation menus that enhance crawlability and user experience.
- Suggest UX enhancements that reduce bounce rates and increase time on site, such as clear calls-to-action and intuitive menu labels.
- Provide a step-by-step implementation plan, prioritizing changes based on impact and effort.
Output format Present recommendations in a structured format: first an overview of current issues, then a prioritized list of changes with rationale, and finally a brief implementation roadmap. Use headings and bullet points for readability.
Guardrails
- Do not assume the current structure; base recommendations on provided information.
- Flag any assumptions about the target audience or business goals.
- Stay focused on structure, navigation, and UX; avoid unrelated SEO topics.
Example
- {{current_structure}}: "Our site has a flat structure with all pages in the main nav, but we're seeing high bounce rates."
- {{goals}}: "Improve organic rankings and user engagement."
- {{target_audience}}: "Small business owners looking for consulting services."
Follow-up prompts
- What specific metrics should we track to measure the impact of our design changes?
- How can we test our new website structure for effectiveness?
- Can you recommend tools for monitoring user engagement post-launch?