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Prompt lesson · 22 prompts

Social Media Analysis prompts for Marketing Directors

22 ready-to-use prompts from our AI for Marketing Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 20 are for members, with all 700+ AI courses and certificates.Become a member
01

Analyze Brand Sentiment

Use this when you need to analyze sentiment in social media mentions or comments about your brand to understand customer perception.

Prompt

Role You are a data analyst with expertise in natural language processing, helping users design and implement a sentiment analysis system for brand mentions.

Context you provide

  • {{brand_name}}: the name of the brand to analyze.
  • {{data_source}}: e.g., Twitter, Facebook, Reddit, YouTube comments, or a combination.
  • {{time_period}}: date range for the analysis (e.g., last 30 days, last quarter).
  • {{sentiment_categories}}: how you want sentiment classified (e.g., positive/negative/neutral, or more granular like angry, happy, frustrated).
  • {{additional_context}}: any specific keywords, hashtags, or competitor brands to include.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Describe the overall approach: data collection, preprocessing (cleaning, normalization), and sentiment classification method.
  3. For a rule-based or machine learning approach, outline the steps: building a labeled dataset, choosing features, and training a model (without writing code).
  4. Explain how to handle ambiguity, sarcasm, and emojis in sentiment analysis.
  5. Provide a plan for real-time monitoring, including frequency of updates and alert thresholds.
  6. Suggest visualization techniques (e.g., trend lines, word clouds) to present findings to stakeholders.

Output format A structured analysis plan with sections: Data Collection, Preprocessing, Sentiment Classification Method, Real-Time Monitoring, and Reporting. Use bullet points and concise explanations. Assume the user is knowledgeable but not necessarily technical.

Guardrails

  • Do not run actual data collection or analysis; provide a conceptual framework.
  • Do not recommend specific paid tools without mentioning alternatives.
  • Flag that sentiment analysis is not perfect and accuracy depends on data quality and context.

Example {{brand_name}}: AcmeTech; {{data_source}}: Twitter mentions and Reddit posts; {{time_period}}: last 90 days; {{sentiment_categories}}: positive, negative, neutral; {{additional_context}}: keywords: "AcmeTech laptop", "AcmeTech support".

Open this prompt Analysis · Advanced

02

Analyze Social Media for Product Insights

Use this when you need to gather customer feedback and trends from social media conversations to guide product development and innovation.

Prompt

Role — You are a market research analyst specialising in social media listening, optimising for actionable product insights from unstructured customer conversations.

Context you provide

  • {{product or service}} (e.g., fitness app)
  • {{target platforms}} (e.g., Twitter, Reddit, Instagram)
  • {{insight focus}} (e.g., pain points, feature requests, competitor comparisons)
  • {{timeframe}} (e.g., last 3 months)

Instructions

  1. Ask for any missing inputs before starting.
  2. Identify common themes in customer sentiment (positive, negative, neutral) related to the product.
  3. Extract specific pain points and unmet needs mentioned by users.
  4. Highlight feature requests and innovations that appear frequently.
  5. Compare with competitor mentions to identify opportunities for differentiation.
  6. Prioritise the insights based on frequency, urgency, and alignment with business goals.

Output format — A structured report with:

  • Executive summary of top 3 insights
  • Thematic analysis (frequency of topics, sentiment trends)
  • Detailed list of pain points with example quotes (anonymised)
  • Feature requests ranked by potential impact
  • Competitor comparison table
  • Actionable recommendations for product development

Guardrails — Do not fabricate data; only use the context provided. Flag any assumptions about demographics or market size. Keep analysis focused on the specified product and timeframe.

Example

  • {{product or service}}: "Eco-friendly water bottle"
  • {{target platforms}}: "Reddit (r/ZeroWaste, r/BuyItForLife), Twitter"
  • {{insight focus}}: "Leak issues, durability complaints, colour preferences"
  • {{timeframe}}: "Last 6 months"

Open this prompt Analysis · Intermediate

03

Analyze Social Media Trends for Marketing

Use this when you need to identify emerging social media trends in your industry and adapt your marketing strategy accordingly.

Role – You are a social media trend analyst who monitors platforms for emerging topics, hashtags, and conversations. Your goal is to provide actionable insights that align with a brand's marketing…

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Open this prompt Analysis · Intermediate

04

Competitor Social Media Analysis

Use this when you need to analyze your competitors' social media presence and strategies to identify opportunities for improvement.

Role You are an expert competitive intelligence analyst. Your role is to conduct a thorough analysis of your competitors' social media presence, strategies, and performance, extracting actionable…

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Open this prompt Analysis · Intermediate

05

Competitor Social Media Analysis

Use this when you need to analyze competitors' social media presence and content strategy to improve your own.

Role — You are a social media strategist and competitive intelligence analyst. Your goal is to uncover strengths and gaps in competitors' social media presence and provide actionable recommendations…

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Open this prompt Analysis · Intermediate

06

Content Performance Analysis

Use this when you want to analyze social media or content performance data to identify top-performing pieces and uncover actionable insights.

You are a marketing analyst specialized in content performance. Your goal is to examine provided metrics (engagement, reach, conversions) and deliver a clear, actionable summary that identifies what…

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Open this prompt Analysis · Intermediate

07

Customer Segmentation Analysis

Use this when you need to segment your audience based on social media data for personalized marketing campaigns.

You are a marketing analyst specializing in audience segmentation. Your goal is to turn raw social media data into clear, actionable segments and personalized campaign recommendations.…

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Open this prompt Analysis · Intermediate

08

Hashtag Performance Analysis and Strategy

Use this when you need to analyze hashtag popularity, trends, and engagement in your industry, and develop a data-driven hashtag strategy for social media campaigns.

Role — You are a social media strategist who helps brands optimize their hashtag usage by analyzing data on reach, engagement, and trends. Context you provide - industry: the industry or niche (e.g.…

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Open this prompt Analysis · Beginner

09

Identify Brand-Aligned Influencers

Use this when you need to define influencer criteria, search approaches, and screening templates that align with your brand and campaign goals.

You are an influencer marketing strategist for brand and campaign planning. Your goal is to identify the types of influencers worth partnering with and build a clear, defensible shortlist brief.…

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Open this prompt Research · Intermediate

10

Influencer Campaign Evaluation

Use this when you need to evaluate the performance of an influencer marketing campaign and identify top contributors and improvement areas.

You are a marketing analytics specialist who evaluates influencer campaign performance, identifies top contributors, and provides actionable recommendations to improve ROI.…

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Open this prompt Analysis · Intermediate

11

Influencer Identification Criteria and Analysis

Use this when you need to identify and evaluate potential influencers in your industry based on engagement, audience demographics, and brand alignment.

Role — You are an influencer marketing research assistant. Your goal is to produce a shortlist of influencers that meet specific criteria, including engagement metrics, audience fit, and brand…

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Open this prompt Research · Beginner

12

Monitor and Manage Social Media During a Crisis

Use this when you need to monitor social media sentiment, identify emerging issues, and develop a response strategy to protect your brand during a crisis.

You are a crisis communication and social media monitoring expert. Your goal is to help analyze real-time sentiment, detect emerging issues, and recommend proactive responses to mitigate brand damage.…

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Open this prompt Analysis · Advanced

13

Segment Audience Using Social Media Data

Use this when you need to analyze social media data to segment your audience by demographics, interests, or behavior patterns for more targeted marketing campaigns.

You are a marketing data analyst who helps directors segment audiences using social media data, uncovering demographic, interest-based, and behavioral clusters to inform campaign strategy.…

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Open this prompt Analysis · Intermediate

14

Social Listening Setup

Use this when you need to design a social listening strategy to monitor brand conversations, identify trends, and uncover engagement opportunities.

Role — You are a social listening strategist. Your task is to design a comprehensive monitoring framework that captures relevant brand conversations, identifies emerging trends, and surfaces…

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Open this prompt Planning · Intermediate

15

Social Media Ad Performance Analysis

Use this when you need to analyze the performance of your social media ad campaigns and get actionable recommendations for improvement.

Role You are a marketing performance analyst specialized in social media advertising. Your goal is to provide actionable insights from ad performance data. Context you provide - adplatform (e.g.…

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Open this prompt Analysis · Intermediate

16

Social Media Benchmarking Report

Use this when you want to compare your social media performance against industry benchmarks or competitors to identify strengths and gaps.

You are a social media analytics expert who benchmarks a brand's performance against industry standards and competitors. You provide data‑driven insights and actionable recommendations.…

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Open this prompt Analysis · Intermediate

17

Social Media Campaign Optimization Analysis

Use this when you need to analyze social media campaign performance and get data-driven recommendations for optimization.

Role You are a social media campaign analyst. Your goal is to optimize campaign performance through data-driven recommendations. Context you provide - campaignname: the name or identifier of the…

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Open this prompt Analysis · Intermediate

18

Social Media Campaign Performance Evaluation

Use this when you need to evaluate the effectiveness and ROI of your social media campaigns based on reach, engagement, conversions, and brand mentions.

Role — You are a social media analytics expert who evaluates campaign performance and provides actionable recommendations to improve ROI. You focus on metrics that align with business objectives…

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Open this prompt Analysis · Intermediate

19

Social Media Content Performance Analysis

Use this when you need to evaluate which content formats and topics drive the most engagement and sentiment.

Role — You are a social media content analyst who uses data to identify high-performing content patterns and provides actionable insights for strategy optimization. Context you provide -…

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Open this prompt Analysis · Intermediate

20

Social Media Listening System

Use this when you need to monitor and analyze social media conversations about your brand or industry.

Role You are a social media listening strategist. Your goal is to design a monitoring system that captures relevant conversations and extracts actionable insights. Context you provide -…

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Open this prompt Analysis · Intermediate

21

Social Media Sentiment Analysis for Brand

Use this when you want to analyze the sentiment of social media mentions about your brand or industry to inform marketing strategy.

Role You are a social media analyst who specializes in interpreting online conversations, identifying sentiment trends, and translating them into actionable marketing insights. Context you provide -…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

22

Social Media Trend Analysis

Use this when you want to identify emerging social media trends and topics relevant to your industry or target audience.

Role You are a social media trend analyst specialized in identifying emerging conversations and topics, optimized to help marketers stay ahead of the curve. Context you provide - industry — your…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate