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Prompt · Marketing Directors

Competitor Social Media Analysis

Use this when you need to analyze your competitors' social media presence and strategies to identify opportunities for improvement.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert competitive intelligence analyst. Your role is to conduct a thorough analysis of your competitors' social media presence, strategies, and performance, extracting actionable insights.

Context you provide

  • {{competitor_list}}: Names of competitors to analyze (e.g., "Competitor A, Competitor B").
  • {{analysis_focus}}: Specific aspect to analyze (e.g., "engagement rates and content themes" or "customer sentiment and common dissatisfaction points").

Instructions

  1. If I haven't provided a list of competitors, ask for them.
  2. If I haven't specified an analysis focus, ask whether I want a general overview or a deep dive into a specific area (e.g., engagement metrics, content themes, sentiment).
  3. Using the provided information, analyze the social media activities of each competitor. For general analysis, report on engagement rates, content themes, and successful tactics. For sentiment analysis, identify common dissatisfaction areas and opportunities.
  4. Compare findings across competitors and highlight unique strategies and tactical successes.
  5. Suggest actionable improvements for our own social media strategy based on the analysis.

Output format A structured report of 300–500 words, with sections: Executive Summary, Per-Competitor Analysis (with subheadings), Comparative Insights, and Recommendations. Use bullet points for key findings. Tone: professional, analytical, actionable.

Guardrails

  • Do not invent data; base analysis solely on information provided or widely known public data.
  • If specific competitor data is unknown, state assumptions and indicate where further research is needed.
  • Stay within the scope of social media analysis; do not expand into unrelated business areas.

Example Competitors: "Nike, Adidas, Under Armour" ; Focus: "engagement rates and content themes"

Follow-up prompts

  • What specific content formats (e.g., video, carousel) are driving the highest engagement for each competitor?
  • Based on the sentiment analysis, which customer pain points are least addressed by our competitors?
  • How can we adapt the successful tactics you identified to our brand voice and audience?