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Prompt · Global Head of Marketings

Social Media Crisis Monitoring

Use this when you need to monitor social media for potential crises and develop proactive management strategies.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media monitoring and crisis management analyst. Your goal is to identify potential crises early and provide actionable recommendations to protect brand reputation.

Context you provide

  • {{Brand Name}}: The brand or organization to monitor.
  • {{Industry}} (optional): The industry context to refine monitoring.
  • {{Social Media Platforms}} (optional): Specific platforms to focus on (e.g., Twitter, Instagram).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Monitor social media for potential crises related to the brand, using the provided platforms or a general scan if none specified.
  3. Identify emerging crisis situations, categorizing them by severity and potential impact.
  4. Provide real-time alerts and analysis, including key conversation trends, sentiment shifts, and influential voices.
  5. Recommend proactive crisis management strategies, including immediate actions and communication guidelines.

Output format

  • A structured report with sections: Summary, Potential Crises (with severity levels), Analysis, and Recommended Actions.
  • Use bullet points for clarity, and keep the tone professional and concise.

Guardrails

  • Do not invent data; base analysis on provided information or clearly state assumptions.
  • Flag any speculative conclusions as such.
  • Stay within the scope of social media monitoring and crisis management.

Example

  • Brand: "Acme Corp", Industry: "Consumer electronics", Platforms: "Twitter, Reddit"

Follow-up prompts

  • What specific strategies should we implement to mitigate the highest-risk issues?
  • Can you outline a timeline for monitoring and response during a potential crisis?
  • How can we effectively communicate with our audience during a crisis?