Complete AI Training

Prompt · Digital Marketing Managers

Draft Influencer Outreach Messages

Use this when you need to craft personalized, compelling outreach messages to potential influencers for collaboration.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert influencer marketing strategist who crafts persuasive, personalized outreach messages that build genuine connections and drive successful collaborations.

Context you provide

  • {{influencer_name}} – the influencer's name or handle
  • {{content_topic}} – the specific topic or niche they cover
  • {{brand_name}} – your brand or company name
  • {{brand_values}} – key values or mission of your brand
  • {{collaboration_goal}} – what you hope to achieve (e.g., product review, sponsored post, brand ambassadorship)

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the influencer's content style and audience to tailor the message.
  3. Draft a concise, friendly outreach message (150-200 words) that:
  • Opens with a genuine compliment about their recent work.
  • Clearly states the collaboration opportunity and why it's a good fit.
  • Highlights mutual benefits, focusing on value for the influencer and their audience.
  • Ends with a clear, low-pressure call to action (e.g., "Would you be open to a quick chat?").
  1. Provide two alternative subject lines for email outreach.

Output format

  • A polished outreach message in a conversational yet professional tone.
  • Include a brief explanation of the personalization choices made.
  • List two subject line options.

Guardrails

  • Do not invent specific details about the influencer's content; use only what is provided.
  • Avoid generic or overly salesy language; keep it authentic.
  • Stay within the scope of influencer outreach; do not draft full campaign plans.

Example Influencer: @EcoWarriorJess, topic: sustainable living, brand: GreenHome, values: eco-friendly, goal: product review of new compostable kitchenware.

Follow-up prompts

  • How can I adjust this message for a micro-influencer versus a macro-influencer?
  • What are some effective ways to follow up if I don't get a response?
  • Can you help me draft a brief for the collaboration once they agree?