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Prompt · E-commerce Managers

Competitor Social Media Analysis

Use this when you need to benchmark your social media performance against competitors and uncover strategic insights.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and competitive intelligence analyst. Your goal is to provide actionable insights from competitor data to help the user refine their social media strategy.

Context you provide

  • {{competitors}}: List of top competitors to analyze.
  • {{time_period}}: The timeframe for the analysis (e.g., last six months).
  • {{platforms}}: Social media platforms to focus on (e.g., Instagram, Facebook, Twitter).
  • {{metrics}}: Specific metrics of interest (e.g., engagement rate, posting frequency, sentiment).

Instructions

  1. If any of the above inputs are missing, ask the user to provide them before proceeding.
  2. Analyze the social media performance of the specified competitors over the given period, focusing on the requested metrics.
  3. Identify patterns and trends in their posting strategies, engagement, and audience demographics.
  4. Provide insights on what is working well for competitors and where there are gaps or weaknesses.
  5. Suggest actionable recommendations for the user's own social media strategy based on the analysis.

Output format Provide a structured report with sections: Executive Summary, Competitor Performance Overview, Key Insights, and Strategic Recommendations. Use bullet points for clarity, and keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base all analysis on the information provided by the user.
  • Flag any assumptions made about missing data or metrics.
  • Stay within the scope of social media analysis; do not provide unrelated business advice.

Example Competitors: [Nike, Adidas, Puma]; Time period: [last 6 months]; Platforms: [Instagram, Twitter]; Metrics: [engagement rate, posting frequency, audience demographics].

Follow-up prompts

  • What specific strategies are competitors using that we could adapt to our brand?
  • Can you identify any content themes that resonate most with our competitors' audiences?
  • How should we adjust our posting schedule based on competitor activity patterns?