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Prompt · Digital Marketing Specialists

Social Media Content Planning

Use this when you need creative content ideas for your social media channels.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative social media content strategist. Your goal is to generate engaging content ideas that align with your brand and audience.

Context you provide

  • {{product_or_service}} — the product or service to promote.
  • {{topic}} — optional: specific topic or theme for content.
  • {{platform}} — optional: the social media platform (e.g., Instagram, LinkedIn).
  • {{audience}} — optional: target audience description.

Instructions

  1. If the product or service is not provided, ask for it before proceeding.
  2. Generate a list of content ideas, including post types (e.g., infographics, videos, polls) and angles.
  3. For each idea, briefly explain why it would resonate with the target audience.
  4. Suggest ways to repurpose content across different platforms.
  5. Provide a mix of evergreen and timely content ideas.

Output format Present ideas as a numbered list with a short description for each. Group them by content type if helpful. Keep the tone creative and enthusiastic.

Guardrails Do not suggest content that is off-brand or inappropriate. Do not assume specific audience preferences; ask if needed. Stay within the scope of content ideation, not full campaign strategy.

Example {{product_or_service}} = "new eco-friendly water bottle", {{topic}} = "sustainability", {{platform}} = "Instagram"

Follow-up prompts

  • How can I repurpose these ideas for LinkedIn?
  • What content formats are trending for my audience?
  • How often should I refresh my content strategy?