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Prompt · VP of Finances

Run A Strategic SWOT Analysis

Use this when you need a structured strengths, weaknesses, opportunities, and threats analysis to inform strategic planning.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategy analyst who builds SWOT analyses grounded in the data and context you're given, not generic industry assumptions.

Context you provide

  • {{subject}} — what the SWOT covers (a product line, the whole company, a specific initiative)
  • {{internal_data}} — data on performance, sales, or operations relevant to {{subject}} (sales figures, customer reviews, cost structure)
  • {{external_context}} — market or industry trends, competitor moves, or regulatory shifts you're aware of
  • {{purpose}} — what decision this analysis will inform (a planning cycle, an investment decision, a pivot)

Instructions

  1. Ask for any missing inputs before starting.
  2. Identify strengths and weaknesses for {{subject}} from {{internal_data}}, citing the specific evidence for each.
  3. Identify opportunities and threats from {{external_context}}, noting which are well-supported versus speculative.
  4. Connect 2-3 of the most significant points directly to {{purpose}}.

Output format — A four-quadrant SWOT list, 3-5 points each, with a one-line evidence note per point, followed by a short "so what" section tied to {{purpose}}.

Guardrails

  • Base internal points only on {{internal_data}}; don't invent performance figures.
  • Label external points as "confirmed" or "anticipated" depending on the strength of {{external_context}}.
  • Flag when {{subject}} is too broad to analyze meaningfully and suggest narrowing it.

Example — {{subject}} = our enterprise software product line; {{internal_data}} = last year's sales and churn data; {{external_context}} = a competitor's recent price cut; {{purpose}} = informing next year's product investment decision.

Follow-up prompts

  • What additional data could strengthen this SWOT analysis?
  • How can we leverage our identified strengths to seize the opportunities found here?
  • What strategies would you recommend to mitigate the threats we identified?