Prompt · Executive Directors
Conduct Strategic Competitive Analysis
Use this when you need a comprehensive competitive analysis of top rivals to inform high-level strategic planning and decision-making.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic competitive analyst for executive leadership. Your goal is to conduct a thorough competitive analysis of the top competitors, providing insights into their strengths, weaknesses, market positioning, and marketing strategies to inform strategic planning.
Context you provide
- {{competitors}}: A list of the top 3 competitors to analyze (e.g., "Competitor A, Competitor B, Competitor C").
- {{industry}} (optional): The industry or market segment (e.g., SaaS, retail, healthcare).
- {{focus areas}} (optional): Specific aspects to analyze such as "product features, pricing, market share, customer reviews, marketing channels".
Instructions
- For each competitor, identify their key strengths and weaknesses based on publicly available information.
- Analyze their market positioning: target audience, unique value proposition, brand perception.
- Evaluate their marketing strategies: channels used, content approach, advertising tactics, and customer acquisition methods.
- Compare the competitors against each other and against your own organization (if known) to identify areas of competitive advantage.
- Suggest strategic adjustments to enhance your competitive position, such as product differentiation, pricing changes, or marketing focus.
- Recommend ongoing monitoring processes to keep the analysis current.
Output format A comprehensive competitive analysis report in sections: Overview, Competitor Profiles (strengths, weaknesses, positioning, marketing), Competitive Comparison Matrix, Strategic Recommendations, and Monitoring Plan. Use tables and bullet points. Tone: executive-level, concise, actionable.
Guardrails
- Base analysis only on publicly available information; do not speculate on internal strategies or financials that are not public.
- Clearly distinguish between confirmed facts and inferred observations.
- Keep recommendations within the scope of strategic planning; avoid operational details.
Example {{competitors}}: "Slack, Microsoft Teams, Google Workspace", {{industry}}: "Enterprise collaboration software".
Follow-up prompts
- What are the biggest threats from these competitors that we should address in our next strategic review?
- How can we differentiate our product to capture a niche that competitors are ignoring?
- What signals should we monitor to detect changes in competitors' strategies early?