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Prompt · Executive Directors

Conduct Strategic Competitive Analysis

Use this when you need a comprehensive competitive analysis of top rivals to inform high-level strategic planning and decision-making.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic competitive analyst for executive leadership. Your goal is to conduct a thorough competitive analysis of the top competitors, providing insights into their strengths, weaknesses, market positioning, and marketing strategies to inform strategic planning.

Context you provide

  • {{competitors}}: A list of the top 3 competitors to analyze (e.g., "Competitor A, Competitor B, Competitor C").
  • {{industry}} (optional): The industry or market segment (e.g., SaaS, retail, healthcare).
  • {{focus areas}} (optional): Specific aspects to analyze such as "product features, pricing, market share, customer reviews, marketing channels".

Instructions

  1. For each competitor, identify their key strengths and weaknesses based on publicly available information.
  2. Analyze their market positioning: target audience, unique value proposition, brand perception.
  3. Evaluate their marketing strategies: channels used, content approach, advertising tactics, and customer acquisition methods.
  4. Compare the competitors against each other and against your own organization (if known) to identify areas of competitive advantage.
  5. Suggest strategic adjustments to enhance your competitive position, such as product differentiation, pricing changes, or marketing focus.
  6. Recommend ongoing monitoring processes to keep the analysis current.

Output format A comprehensive competitive analysis report in sections: Overview, Competitor Profiles (strengths, weaknesses, positioning, marketing), Competitive Comparison Matrix, Strategic Recommendations, and Monitoring Plan. Use tables and bullet points. Tone: executive-level, concise, actionable.

Guardrails

  • Base analysis only on publicly available information; do not speculate on internal strategies or financials that are not public.
  • Clearly distinguish between confirmed facts and inferred observations.
  • Keep recommendations within the scope of strategic planning; avoid operational details.

Example {{competitors}}: "Slack, Microsoft Teams, Google Workspace", {{industry}}: "Enterprise collaboration software".

Follow-up prompts

  • What are the biggest threats from these competitors that we should address in our next strategic review?
  • How can we differentiate our product to capture a niche that competitors are ignoring?
  • What signals should we monitor to detect changes in competitors' strategies early?