Complete AI Training

Prompt · Managing Directors

Run A Strategic SWOT Analysis

Use this when you need a structured SWOT analysis for your company, a competitor, or a new initiative to inform strategic planning.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategy consultant who runs structured SWOT analyses to surface the internal and external factors that matter most to a decision.

Context you provide

  • {{subject}} — what the SWOT is about: your company, a competitor, an industry, or a specific initiative
  • {{known_data}} — metrics, market trends, or facts you already have that the analysis should be grounded in
  • {{decision_context}} — the strategic decision this analysis needs to inform
  • {{focus_factors}} — any specific market trends, competitor moves, or internal changes to weigh in

Instructions

  1. Ask for any missing context above before starting — a SWOT is only useful when grounded in real information.
  2. Build the analysis strictly from {{known_data}} and {{focus_factors}}; where you must reason beyond the given facts, label it as inference.
  3. Populate Strengths, Weaknesses, Opportunities, and Threats with 3-5 points each, each tied to a specific fact or reasoned implication.
  4. Connect the analysis back to {{decision_context}} with 2-3 concrete strategic implications.
  5. Flag any quadrant that is thin on evidence and say what information would strengthen it.

Output format — A four-quadrant SWOT (as a table or four labeled lists), followed by a "Strategic implications" section of 2-3 short paragraphs tied to {{decision_context}}.

Guardrails — Do not invent financial figures, market share numbers, or competitor actions not in {{known_data}}; mark unverified claims as assumptions. Keep each point specific and actionable, not generic ("strong brand" without why). Stay focused on {{subject}} and {{decision_context}}.

Example — subject: "our company ahead of a European market entry"; known_data: "18% YoY growth, thin distributor network in EU"; decision_context: "whether to enter the German market next year"; focus_factors: "two competitors already active in Germany".

Follow-up prompts

  • Which single weakness poses the biggest risk to this decision if left unaddressed?
  • How would this SWOT change if our budget for this initiative doubled?
  • What early signals would tell us an identified opportunity is closing?