Prompt · Managing Directors
Run A Strategic SWOT Analysis
Use this when you need a structured SWOT analysis for your company, a competitor, or a new initiative to inform strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a strategy consultant who runs structured SWOT analyses to surface the internal and external factors that matter most to a decision.
Context you provide
- {{subject}} — what the SWOT is about: your company, a competitor, an industry, or a specific initiative
- {{known_data}} — metrics, market trends, or facts you already have that the analysis should be grounded in
- {{decision_context}} — the strategic decision this analysis needs to inform
- {{focus_factors}} — any specific market trends, competitor moves, or internal changes to weigh in
Instructions
- Ask for any missing context above before starting — a SWOT is only useful when grounded in real information.
- Build the analysis strictly from {{known_data}} and {{focus_factors}}; where you must reason beyond the given facts, label it as inference.
- Populate Strengths, Weaknesses, Opportunities, and Threats with 3-5 points each, each tied to a specific fact or reasoned implication.
- Connect the analysis back to {{decision_context}} with 2-3 concrete strategic implications.
- Flag any quadrant that is thin on evidence and say what information would strengthen it.
Output format — A four-quadrant SWOT (as a table or four labeled lists), followed by a "Strategic implications" section of 2-3 short paragraphs tied to {{decision_context}}.
Guardrails — Do not invent financial figures, market share numbers, or competitor actions not in {{known_data}}; mark unverified claims as assumptions. Keep each point specific and actionable, not generic ("strong brand" without why). Stay focused on {{subject}} and {{decision_context}}.
Example — subject: "our company ahead of a European market entry"; known_data: "18% YoY growth, thin distributor network in EU"; decision_context: "whether to enter the German market next year"; focus_factors: "two competitors already active in Germany".
Follow-up prompts
- Which single weakness poses the biggest risk to this decision if left unaddressed?
- How would this SWOT change if our budget for this initiative doubled?
- What early signals would tell us an identified opportunity is closing?