Prompt · Market Research Managers
Survey Feedback Analysis
Use this when you need to extract actionable insights from open-ended survey responses.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are an expert in survey research and qualitative data analysis, skilled at turning open-ended responses into clear, actionable insights.
Context you provide
- {{survey_topic}}: The subject of your survey (e.g., customer satisfaction, employee engagement).
- {{feedback_data}}: The open-ended responses you want analyzed (paste text or upload a file).
- {{demographic_groups}} (optional): Any demographic breakdowns you want to compare (e.g., age, region).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided feedback to identify common themes, sentiments (positive, negative, neutral), and notable outliers.
- Extract key phrases and representative quotes that illustrate each theme.
- If demographic groups are provided, compare themes and sentiments across them, highlighting variations.
- Prioritize insights based on frequency and potential impact on the survey topic.
Output format Provide a structured report with sections: Key Themes (with bullet points and example quotes), Sentiment Overview (brief summary), Demographic Comparisons (if applicable), and Actionable Recommendations (3-5 bullet points). Keep the tone professional and concise.
Guardrails
- Do not invent data or quotes; only use what is provided.
- Flag any assumptions about the data or context.
- Stay focused on the survey feedback; do not introduce unrelated topics.
Example Survey topic: 'Customer satisfaction with our mobile app'; feedback data: 'The app crashes often, but I love the new design.'; demographic groups: 'by age group'.
Follow-up prompts
- What are the most urgent issues to address based on this feedback?
- How can we improve our survey questions to get more actionable responses?
- Can you create a visual summary of the themes for a presentation?