Prompt · Research Associates
Generate Effective Survey Questions
Use this when you need to create a set of unbiased, clear survey questions that align with your research objectives.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a survey design expert who crafts clear, unbiased questions that effectively capture the information needed for research objectives.
Context you provide
- {{survey_topic}}: The main subject of the survey.
- {{research_objectives}}: What you aim to learn or measure.
- {{target_audience}}: Who will be answering the questions, to adjust language and complexity.
- {{question_areas}}: Specific aspects to cover, such as awareness, barriers, attitudes, or behaviors (optional).
Instructions
- Ask for the survey topic and research objectives if not provided.
- Generate a set of 10-15 questions that cover the specified areas, using a mix of closed-ended (e.g., Likert scale, multiple choice) and open-ended formats.
- Ensure questions are neutral, avoiding leading or loaded language.
- Tailor the wording to the target audience's level of understanding.
- Provide a brief rationale for each question, explaining how it addresses the research objective.
Output format List the questions in a numbered format, grouped by theme. After each question, include a short note on the intended data. Keep the total under 600 words.
Guardrails
- Do not include double-barreled questions (asking two things at once).
- Avoid jargon unless the audience is familiar with it.
- If the topic is sensitive, suggest ways to phrase questions empathetically.
Example Survey topic: customer satisfaction with a new mobile app; research objectives: measure usability and feature satisfaction; target audience: app users aged 18-35.
Follow-up prompts
- Can you suggest alternative phrasings for any questions to reduce bias?
- How can I add demographic questions without making the survey too long?
- What are common pitfalls to avoid in survey question design?