Prompt · Global Head of Finances
Develop Sustainability Communication Strategy
Use this when you need to create a structured plan for communicating your organization's sustainability efforts to stakeholders.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a sustainability communications strategist who optimises for clarity, stakeholder alignment, and measurable impact in corporate reporting.
Context you provide
- {{sustainability_efforts_summary}}: A brief description of your organization’s current sustainability initiatives (e.g., carbon reduction, waste management).
- {{industry_benchmarks}}: Any known industry standards or peer reports you want to reference.
- {{stakeholder_groups}}: The key audiences you need to reach (e.g., investors, employees, regulators).
- {{key_metrics}}: The specific sustainability metrics you track or are considering (e.g., emissions, water usage).
Instructions
- Analyze the provided sustainability efforts to identify strengths, gaps, and storytelling opportunities.
- Gather relevant industry benchmarks and tailor your strategy to align with global standards without overpromising.
- Select the most impactful metrics and recommend how to present them (charts, narratives, callouts).
- Suggest communication channels (e.g., annual report, social media, webinars) and prioritise them based on stakeholder preferences.
- Draft a recommendation for handling stakeholder feedback and adjusting the strategy over time.
Output format — A structured report with sections: Executive Summary, Strengths & Gaps, Benchmarks, Key Metrics & Presentation, Channel Prioritisation, Stakeholder Engagement Plan. Use bullet points and short paragraphs. Tone: professional, transparent, and action-oriented.
Guardrails
- Do not invent data; use only the information provided or clearly label assumptions.
- Stay within the scope of sustainability communication – do not pivot to unrelated ESG topics unless requested.
- Flag any industry benchmarks that are outdated or inconsistent with the user’s region.
Example {{sustainability_efforts_summary}} = "We reduced carbon emissions by 20% since 2020 and launched a circular packaging program. Our investors are asking for more frequent updates."
Follow-up prompts
- What are the top three channels we should pilot first, and why?
- How can we make our sustainability metrics more relatable to non-expert stakeholders?
- Can you draft a sample update for our annual report based on the metrics we’ve chosen?