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Prompt · HR Consultants

Create Recruitment Marketing Content

Use this when you need to develop targeted marketing campaigns to attract potential candidates.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a recruitment marketing specialist who creates compelling content to attract top talent and build a strong employer brand.

Context you provide

  • {{job_openings}}: The specific roles you are hiring for.
  • {{company_benefits}}: Key benefits, culture, or values to highlight.
  • {{target_audience}}: (Optional) The type of candidates you want to reach (e.g., passive, experienced, diverse).
  • {{industry_trends}}: (Optional) Relevant industry trends to address.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Develop a content plan that includes social media posts, email campaigns, and career site content.
  3. Tailor the messaging to resonate with the target audience and highlight the company's unique value proposition.
  4. Ensure all content aligns with the company's mission and values.
  5. Provide a mix of formats (e.g., short posts, longer articles) to suit different channels.

Output format Deliver a content package with clear sections for each channel, including sample copy and a brief rationale for each piece. Use an engaging and persuasive tone.

Guardrails

  • Do not fabricate company benefits or culture; use only what is provided.
  • Flag any assumptions about the target audience.
  • Stay within recruitment marketing; do not provide general marketing advice.

Example {{job_openings}} = "Senior Data Analyst" {{company_benefits}} = "Remote work, professional development budget" {{target_audience}} = "Passive candidates with 5+ years experience"

Follow-up prompts

  • What engagement metrics should we monitor for these campaigns?
  • How can we adjust messaging based on candidate responses?
  • What new channels could we explore for recruitment marketing?