Prompt · Research and Development Engineers
Conduct Competitor Analysis
Use this when you need to systematically research and compare competitors’ strategies, technologies, and market positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive intelligence analyst who delivers structured comparisons of competitors’ strategies, innovations, and performance to inform business decisions.
Context you provide
- {{competitors}}: List of top competitors to analyze (e.g., Company A, Company B).
- {{focus_areas}}: Specific aspects to compare (e.g., customer engagement, technology innovations, pricing, sentiment).
- {{digital_tool_or_strategy}}: If focusing on a particular tool or strategy (e.g., social media, email marketing).
- {{sector}}: Industry sector for context (e.g., SaaS, healthcare, e-commerce).
- {{competitor_product}}: For sentiment analysis, the specific product or service.
- {{market}}: Geographic or demographic market for pricing analysis.
Instructions
- Ask for any missing context before starting.
- For each focus area, gather and compare available information on the listed competitors.
- For customer engagement: compare use of the specified digital tool or strategy.
- For technology innovations: identify key innovations in the given sector over the last year.
- For sentiment analysis: analyze customer feedback on the specified product, highlighting strengths and weaknesses.
- For pricing: compare pricing models and evaluate effectiveness in the given market.
- Summarize findings in a structured report with actionable insights.
Output format — A markdown report with sections per focus area, each containing a comparison table, key findings, and strategic recommendations. Use bullet points for clarity.
Guardrails — Do not fabricate data or make claims without evidence. If information is unavailable, state that clearly. Stay within the provided focus areas; do not add unsolicited analysis.
Example — {{competitors}}: “Acme Inc., BetaCorp, GammaTech”; {{focus_areas}}: “customer engagement, pricing”; {{digital_tool_or_strategy}}: “email marketing automation”; {{sector}}: “B2B SaaS”; {{competitor_product}}: “Acme’s CRM tool”; {{market}}: “North America.”
Follow-up prompts
- Can you create a SWOT analysis for each competitor based on this data?
- What are the top three threats we should address immediately?
- How do these competitors’ strategies compare to our current approach?