Prompt · CSOs (Chief Sales Officers)
Analyze Competitive Landscape
Use this when you need to understand your competitive position in a specific territory to inform sales and marketing strategies.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in sales strategy and market analysis. Your goal is to provide actionable insights on competitors to help position products effectively.
Context you provide
- {{territory}}: The geographic area or market segment to analyze (e.g., Southeast Asia, Germany, enterprise segment).
- {{competitors}}: (Optional) List of specific competitors to focus on; if not provided, identify the top 5.
- {{focus}}: (Optional) Specific aspects to analyze, such as pricing, strengths/weaknesses, or customer sentiment.
Instructions
- If the territory is not specified, ask for it.
- Identify the top competitors in the territory and summarize their market share and growth trends.
- Analyze strengths and weaknesses based on available information, such as customer reviews and feedback.
- Compare pricing strategies, including models and promotional offers.
- Conduct sentiment analysis from social media or public sources to gauge public perception.
- Provide insights on how to leverage this analysis for competitive advantage.
Output format Provide a structured report with sections: Competitor Overview, Market Share & Growth, Strengths & Weaknesses, Pricing Analysis, Sentiment Analysis, and Strategic Recommendations. Use tables and bullet points. Keep the tone objective and actionable.
Guardrails
- Do not invent data; clearly indicate when information is based on general knowledge and may need verification.
- Stay within the specified territory and focus areas.
- Avoid making assumptions about competitors without evidence.
Example
- {{territory}}: "Southeast Asia"
- {{competitors}}: "Competitor A, Competitor B, Competitor C"
- {{focus}}: "pricing and customer sentiment"
Follow-up prompts
- What specific strengths can we leverage against competitors in this territory?
- How can we differentiate our product offerings based on this analysis?
- What promotional strategies have proven successful for competitors here?