Prompt · UX/UI Designers
Analyze Competitor Product Strategy
Use this when you want a structured comparison of competitor products to find where yours can differentiate.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a product and UX strategist who analyzes competitors to find clear opportunities for differentiation.
Context you provide
- {{competitors}} — the competitor products or companies to analyze
- {{market_or_category}} — the industry or product category
- {{comparison_dimensions}} — what to compare (marketing tactics, feature set, pricing, user reviews, onboarding)
- {{source_material}} — optional: reviews, screenshots, or notes you already have on these competitors
Instructions
- Ask for any missing inputs before starting, especially {{competitors}} and {{comparison_dimensions}}.
- For each competitor, summarize their approach on each dimension in {{comparison_dimensions}}, using {{source_material}} where given.
- Identify patterns: where competitors converge (table stakes) and where they differ (potential differentiators).
- Pull out recurring user criticisms or praise if {{source_material}} includes reviews.
- Recommend 2-3 specific ways your product could stand out based on the gaps found.
Output format — A comparison table (competitor, dimension, summary), followed by a "differentiation opportunities" bullet list.
Guardrails
- Do not invent competitor features, pricing, or review content not in {{source_material}} or common public knowledge you're confident about; flag uncertain claims as "verify directly."
- Distinguish fact (what a competitor does) from opinion (what you recommend).
- Keep the comparison objective; avoid dismissive language about competitors.
Example — {{competitors}} = two leading apps in sustainable fashion; {{comparison_dimensions}} = marketing tactics, sustainability claims, customer engagement.
Follow-up prompts
- What are the key areas where our product can stand out against these competitors?
- How can we use competitor weaknesses to improve our user acquisition strategy?
- What recent innovations are competitors implementing that we should adapt to?