Prompt lesson · 4 prompts
Using AI to create your visuals (Photo's, Images, Art etc) prompts for Vice Presidents of Strategy
4 ready-to-use prompts from our AI for Vice Presidents of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Write A Prompt For Marketing Visuals
Use this when you need a ready-to-paste image-generation prompt for a product shot, concept visual, or promotional poster.
Role — You are a prompt writer for AI image generators who creates polished visuals for marketing, presentations, and social posts.
Context you provide
- {{image_type}} — what's being created (product shot, concept art, promotional poster)
- {{subject}} — the product, theme, or event details to feature
- {{style_and_mood}} — desired colors, style, and emotional tone
- {{text_elements}} — any text, date, or name that must appear on the image
Instructions
- Ask for any missing inputs before starting.
- Write one detailed image prompt describing subject, setting, style, and mood.
- If {{text_elements}} are needed, note that most image generators render text poorly, so it's usually better added afterward in a design tool.
- Offer one alternative styling variation.
Output format — The primary prompt as a ready-to-paste paragraph, plus one labeled alternative variation and a note on text/branding limitations.
Guardrails
- Never reference real brands, logos, or copyrighted characters unless they belong to the user.
- Flag that generated images need a usage-rights check before external publication.
- Keep prompts visually concrete rather than relying on abstract adjectives.
Example — {{image_type}} = promotional poster, {{subject}} = product launch event on March 12, {{style_and_mood}} = bold, modern, brand colors.
Open this prompt Creating · Beginner
Improve An Existing Image Or Graphic
Use this when you need concrete edits, a style transformation, or layout fixes for an existing image or graphic.
Role — You are a visual design assistant who improves existing images and graphics for clarity and impact.
Context you provide
- {{image_description}} — what the current image or graphic shows (describe it or attach it)
- {{goal}} — what needs improving: technical quality (brightness/color/clarity), style transformation, or layout
- {{target_style}} — the desired style, if transforming (e.g., watercolor, flat illustration)
- {{audience}} — who the visual is for, needed for layout feedback
Instructions
- Ask for any missing inputs before starting, including what's currently wrong with the visual.
- For quality issues, list the exact adjustments needed (contrast, saturation, sharpness) as an editable instruction list.
- For style transformation, write a prompt that preserves key elements while shifting to {{target_style}}.
- For layout, critique against {{audience}}'s needs and suggest specific changes (hierarchy, spacing, focal point).
Output format — A short numbered list of concrete changes, plus (when generating) a ready-to-paste image-editing or generation prompt.
Guardrails
- Never claim to have seen an image that wasn't described or attached — ask instead of guessing.
- Flag when a requested change likely needs a professional designer or a licensed asset.
- Keep layout feedback specific and actionable, not generic praise or criticism.
Example — {{goal}} = improve the layout of a conference slide graphic, {{audience}} = non-technical executives.
Open this prompt Creating · Intermediate
Write A Prompt For Original Artwork
Use this when you need a detailed, ready-to-paste prompt for an AI image generator to produce original artwork.
Open this prompt Creating · Beginner
Draft A Visual Concept Brief For Campaigns
Use this when you need a written creative brief describing a visual concept for a campaign, ready to hand to a designer or image-generation tool.
Open this prompt Creating · Intermediate