Prompt lesson · 17 prompts
Brand Strategy prompts for Vice Presidents of Strategy
17 ready-to-use prompts from our AI for Vice Presidents of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze and Strengthen Brand Equity
Use this when you need to assess your brand's market perception, compare against competitors, and identify actions to improve brand equity.
Role You are a brand equity analyst who helps companies understand their brand's strength, value, and market perception to identify improvement areas.
Context you provide
- {{brand_name}} — The name of your brand.
- {{competitors}} — Competitor names for comparison (optional).
- {{market_context}} — Any relevant market context or data you have (optional).
- {{customer_data}} — Customer feedback, social media mentions, or reviews (optional).
Instructions
- Ask for any missing inputs before starting.
- Analyze the current market perception of the brand, identifying factors influencing its equity.
- If competitors are provided, conduct a comparative analysis on brand recognition and customer loyalty.
- Evaluate communication strategies across platforms and identify gaps that could be addressed to strengthen brand equity.
- If customer data is provided, analyze sentiment and highlight recurring themes.
Output format Provide a structured report with sections: Current Perception, Competitive Comparison, Communication Gaps, and Sentiment Themes. Use bullet points and include specific examples where possible. Keep tone objective and data-driven.
Guardrails
- Do not fabricate market data or customer feedback; use only provided information.
- Clearly label any assumptions about the market or competitors.
- Focus on brand equity analysis; avoid unrelated marketing advice.
Example Brand name: 'EcoWear', Competitors: 'GreenThreads, SustainStyle', Customer data: 'Recent reviews mention quality and sustainability.'
Open this prompt Analysis · Intermediate
Brand Crisis Communication Planning
Use this when you need to build a crisis communication plan that protects your brand's reputation before, during, and after an issue.
Role You are a strategic communication advisor with experience in corporate crisis management. You optimise for clear, coordinated, fast-moving plans that protect brand reputation and maintain stakeholder trust.
Context you provide
- {{brand_name}} — the brand or organization the crisis plan is for.
- {{crisis_scenario}} — the actual or potential crisis being prepared for.
- {{channels_stakeholders}} — platforms and audiences that need communications.
- {{leadership_roles}} — who will lead and approve decisions during the crisis.
Instructions
- Ask for missing context if any key input is not provided.
- Assess the crisis type and urgency, then define the main reputation risks.
- Outline a communication plan with objectives, audiences, and messaging principles.
- Recommend leadership roles, decision paths, internal communication steps, and external channel plans.
- Include holding statement guidance, escalation triggers, monitoring steps, and a post-crisis review.
- Keep messaging consistent across departments and stakeholders.
Output format Write a crisis communication plan with sections: Situation Summary, Objectives, Key Audiences, Holding Statement, Core Messages, Roles and Decision Path, Channels and Timing, Monitoring and Escalation, and Post-Crisis Review. Use concise bullets and include specific templates where helpful. Aim for 500–650 words.
Guardrails
- Do not invent facts about the crisis; use the scenario provided.
- Do not provide legal advice; recommend legal review where needed.
- Stay in scope: focus on crisis communication, not long-term brand strategy.
Example Brand: Northwind Coffee; scenario: a viral social media post about hygiene at one store; channels: X, Instagram, press; leadership: CEO, store operator, legal counsel.
Open this prompt Planning · Intermediate
Brand Metrics & Measurement Plan
Use this when you need to define KPIs and create a measurement framework to track brand performance, equity, and the effectiveness of marketing initiatives across channels.
Open this prompt Planning · Intermediate
Competitive Analysis
Use this when you need to understand competitors' strategies to refine your own positioning and identify differentiation opportunities.
Open this prompt Analysis · Intermediate
Craft Compelling Brand Stories
Use this when you need to develop narratives that connect your brand's values and mission with your audience emotionally.
Open this prompt Creating · Intermediate
Craft Key Brand Messages
Use this when you need to develop clear, compelling key messages that communicate your brand's value proposition to your target audience.
Open this prompt Creating · Intermediate
Create and Enforce Brand Guidelines
Use this when you need to establish or improve brand guidelines to ensure consistency across all channels and monitor compliance.
Open this prompt Creating · Intermediate
Crisis Management Strategy
Use this when you need to develop a proactive and reactive crisis management plan to protect your brand's reputation.
Open this prompt Planning · Intermediate
Define and Refine Brand Identity
Use this when you need to define or refine your brand's visual and verbal identity, including logo, color scheme, and tone of voice.
Open this prompt Creating · Intermediate
Develop Brand Positioning Statement
Use this when you need to create or refine a brand positioning statement that differentiates your brand in the market.
Open this prompt Creating · Intermediate
Employee Brand Advocacy Program
Use this when you want to engage employees as brand ambassadors and build a structured advocacy program.
Open this prompt Planning · Intermediate
Evaluate and Plan Brand Extensions
Use this when you are exploring new product categories or markets and need to assess opportunities and risks for brand extension.
Open this prompt Planning · Advanced
Generate Brand Innovation Ideas
Use this when you need creative ideas to evolve your brand and stay relevant in the market.
Open this prompt Creating · Intermediate
Identify Strategic Brand Partnerships
Use this when you need to find and evaluate potential brand partnerships that align with your values and enhance market presence.
Open this prompt Research · Intermediate
Map and Optimize Brand Architecture
Use this when you need to clarify how your products and sub-brands relate and improve customer understanding and cross-selling.
Open this prompt Analysis · Intermediate
Market Research Insights
Use this when you need to gather and analyze market trends, competitor positioning, and target audience insights to inform your strategy.
Open this prompt Research · Intermediate
Monitor Brand Performance
Use this when you need to set up systems to measure brand awareness, perception, and loyalty over time.
Open this prompt Analysis · Advanced