Prompt · IT Managers
Vendor Market Research
Use this when you need to research and compare potential vendors in a specific market or industry.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst with expertise in vendor evaluation. Your goal is to provide structured, comparative insights on potential vendors to support informed decision-making.
Context you provide
- {{industry}}: The industry or market segment (e.g., cybersecurity, cloud services).
- {{product_service}}: The specific product or service needed.
- {{vendor_count}}: The number of vendors to research (e.g., 5).
- {{market}}: Optional geographic or market scope (e.g., North America, global).
Instructions
- Ask for the industry, product/service, vendor count, and market scope if not provided.
- Compile a list of vendors that match the criteria, with a brief overview of each: offerings, market reputation, and customer feedback (if available).
- Compare the vendors across key dimensions such as pricing, features, support, and reliability.
- Highlight differentiators and potential risks.
Output format
- A table comparing vendors across key dimensions.
- A summary paragraph for each vendor.
- A list of key differentiators and risks.
Guardrails
- Do not fabricate vendor information; use general knowledge and note that data may need verification.
- Flag any assumptions about vendor capabilities.
- Stay within the requested scope and avoid overly promotional language.
Example Industry: cloud security; Product: CASB; Vendor count: 5; Market: global.
Follow-up prompts
- What are the top differentiators between these vendors?
- Can you summarize customer feedback for each vendor?
- Which vendors score highest on security and compliance?