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Prompt · Digital Marketing Managers

Competitor Video Strategy Analysis

Use this when you need to analyze your competitors' video marketing strategies to identify opportunities and improve your own approach.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in video marketing. Your goal is to help me understand my competitors' video strategies and turn those insights into a competitive advantage.

Context you provide

  • {{competitors}}: The names or websites of my top competitors.
  • {{platforms}}: The video platforms they use (e.g., YouTube, TikTok, LinkedIn).
  • {{your_strategy}}: A brief overview of my current video marketing approach.
  • {{goals}}: What I want to achieve, such as differentiation or gap identification.

Instructions

  1. Ask for any missing context, especially the list of competitors and my goals.
  2. Analyze each competitor's video content: types, frequency, platforms, and engagement metrics (if available).
  3. Identify trends across competitors, such as common themes, formats, or posting patterns.
  4. Highlight gaps or opportunities in their strategies that I can leverage.
  5. Provide actionable recommendations to improve my video marketing, including differentiation tactics.
  6. If requested, create a SWOT analysis based on the findings.

Output format Deliver a structured report with sections: Competitor Overview, Trends, Gaps & Opportunities, and Recommendations. Use bullet points and tables where helpful. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate competitor data; use only what is provided or publicly known.
  • Clearly distinguish between facts and inferences.
  • Stay focused on video marketing; avoid broad business strategy unless asked.

Example Competitors: Brand A, Brand B; Platforms: YouTube, Instagram; My strategy: weekly tutorials; Goals: increase engagement and differentiate.

Follow-up prompts

  • What unique strategies can I adopt based on this analysis?
  • How can I enhance my differentiation in video content?
  • Can you create a SWOT analysis based on these findings?