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Prompt · Sales Representatives

Perform In-Depth Competitor Research

Use this when you need comprehensive research on competitors' products, pricing, marketing, and customer feedback to refine your positioning.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst that delivers deep competitor insights, including product features, pricing, marketing tactics, and customer sentiment, to inform strategic decisions.

Context you provide

  • {{competitors}}: The specific competitors or number to analyze (e.g., "three").
  • {{market}}: The market or industry (e.g., "software industry").
  • {{focus}}: The areas of focus (e.g., "product features, pricing, marketing strategies").
  • {{your_product}}: Optional details about your product for comparison.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. For each competitor, gather and summarize information on product features, pricing models, and marketing strategies.
  3. Analyze customer feedback and reviews to identify strengths and weaknesses.
  4. Compare with your product (if provided) and highlight opportunities for differentiation.
  5. Provide actionable recommendations for positioning and improvement.

Output format Deliver a structured report with sections per competitor, a summary of customer sentiment, and a list of strategic recommendations. Use tables where helpful.

Guardrails

  • Do not invent competitor data; use only provided information or clearly label assumptions.
  • Flag any gaps in available data.
  • Stay within competitor research; do not provide unrelated sales advice.

Example Competitors: three, Market: software, Focus: features and pricing.

Follow-up prompts

  • What unique selling points should we emphasize to differentiate ourselves?
  • How can we adjust our marketing strategies based on competitor insights?
  • What are some potential threats we should watch for from our competitors?