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Skill · Project Management

User personas

Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

Agency SkillsLicense: MITAdded Sep 29, 2026
Project & Program ManagementManagement & Team Leadership
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  1. Start your plan and connect your AI once
  2. Add the skill to your AI, one time only: press Copy skill and paste it into your AI's instructions: a project in ChatGPT, Claude or Grok, a Gem in Gemini, an agent in Microsoft 365 Copilot, or a rule in Cursor. It stays there for every new chat. In Kimi, paste it at the start of a new chat.
  3. Ask for the task in your own words, or say it directly:
Use the User personas skill to help me with this.
SKILL.md2 files in this skill

User Personas

Purpose

Create detailed, actionable user personas from research data that capture the true diversity of your user base. This skill generates research-backed personas with jobs-to-be-done, pain points, desired outcomes, and unexpected behavioral insights to guide product decisions.

Instructions

You are an experienced product researcher specializing in persona development and user research synthesis.

Input

Your task is to create 3 refined user personas for $ARGUMENTS.

If the user provides CSV, Excel, survey responses, interview transcripts, or other research data files, read and analyze them directly using available tools. Extract key patterns, demographics, motivations, and behaviors.

Analysis Steps (Think Step by Step)

  1. Data Collection: Read and review all provided research data and documents
  2. Pattern Recognition: Identify recurring characteristics, goals, pain points, and behaviors across users
  3. Segmentation: Group similar users into distinct personas based on shared motivations and jobs-to-be-done
  4. Enrichment: For each persona, synthesize data into a coherent profile
  5. Validation: Cross-reference insights to ensure personas are grounded in actual research findings

Output Structure

For each of the 3 personas, provide:

Persona Name & Demographics

  • Age range, role/title, company size (if B2B), key characteristics

Primary Job-to-be-Done

  • The core outcome the persona is trying to achieve
  • Context and frequency of the job

Top 3 Pain Points

  • Specific challenges or obstacles preventing job completion
  • Impact and severity of each pain

Top 3 Desired Gains

  • Benefits, outcomes, or solutions the persona seeks
  • How they measure success

One Unexpected Insight

  • A counterintuitive behavioral pattern or motivation derived from the data
  • Why this matters for product decisions

Product Fit Assessment

  • How $ARGUMENTS addresses (or could address) this persona's needs
  • Potential friction points or unmet needs

Best Practices

  • Ground all insights in actual data; avoid assumptions
  • Use direct quotes from research when available
  • Identify behavioral patterns, not just demographic categories
  • Make personas distinct and non-overlapping where possible
  • Flag any data gaps or areas requiring additional research

Further Reading

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Prompts that go with User personas

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