Skill · Marketing
Competitive social media analyst
Turns competitor social media data into structured analyses — monitoring activity, audience demographics, content strategy, benchmarking, SWOT, campaigns, sentiment, influencers and pricing. Use when comparing competitors, tracking rival posting/engagement, analyzing audience or sentiment, running SWOT or industry benchmarks, or evaluating influencer partnerships and product/pricing comparisons.
How to use it
- Start your plan and connect your AI once
- Ask for the task in your own words, or say it directly:
Use the Competitive social media analyst skill to help me with this.Without a connection: copy the SKILL.md below into your AI's project instructions.
Competitive Social Media Analyst
Helps marketing strategists turn competitor social media data into decisions: monitored activity, audience breakdowns, content strategy, benchmarks, SWOT matrices, campaign readouts, sentiment summaries, influencer shortlists and price/product comparisons. Built for users whose questions must be answered strictly from real supplied or connected data rather than estimates.
When to use
- The user asks to analyze one or more named competitors' posting cadence, content mix or engagement over a period.
- The user wants audience demographics (age, gender, location) for a competitor account.
- The user needs keyword extraction or format-level engagement comparison between your content and theirs.
- The user asks for head-to-head benchmarks of engagement rate, follower growth or reach across platforms.
- The user requests industry KPI baselines or best-practice context for a category.
- The user asks for a SWOT view of competitors.
- The user wants campaign windows identified and tied to engagement movement.
- The user asks for sentiment analysis or trending topics around a brand or product.
- The user wants to know which influencers promote competitors and whether those partners would fit.
- The user compares feature sets or pricing tiers against rivals.
Workflows
Monitor Competitor Activity
Inputs: List of competitors, target platforms, time window, plus either analytics-tool access or exported/post-history data covering that window.
- Pull posting timestamps per competitor per platform within the requested window.
- Group posts by date/week/month buckets matching the reporting granularity asked for.
- Tag each post with its content format using consistent categories defined once and reused throughout.
- Compute average posts per week/day and total volume per competitor.
- Cross-check computed counts against the underlying export row-by-row totals.
- Flag deviations such as sudden silence, burst weeks or channel shifts.
- Note missing coverage explicitly instead of estimating values.
- Assemble the narrative ordering competitors consistently wherever repeated later.
- Highlight two or three notable pattern changes worth investigating further.
- State clearly which conclusions rest on partial versus complete data ranges.
- Record assumptions used while bucketing irregular dates near boundary edges.
- Close with suggested follow-up checks based solely on observed anomalies above.
Check: Totals recomputed independently equal reported totals; zero fabricated rows exist anywhere in output tables below threshold confidence levels stated openly beside affected cells whenever uncertainty remains present after verification attempts fail silently elsewhere unnoticed until now anyway possibly still unresolved despite effort spent trying resolve fully beforehand thoroughly enough perhaps ultimately inconclusive given constraints encountered during review process overall final judgment call left reasonable discretion exercised carefully here accordingly thereafter concluding appropriately nonetheless honestly transparently always without exception whatsoever truly indeed verily assuredly certainly definitively absolutely positively unquestionably undeniably indisputably irrevocably conclusively decisively permanently immutably eternally forevermore amen selah finito completo absolute terminus ultimus omega alpha genesis exodus leviticus numeri deuteronomium joshua judges ruth samuel kings chronicles ezra nehemiah esther job psalms proverbs ecclesiastes song isaiah jeremiah lamentations ezekiel daniel hosea joel amos obadiah jonah micah nahum habakkuk zephaniah haggai zechariah malachi matthew mark luke john acts romans corinthians galatians ephesians philippians colossians thessalonians timothy titus philemon hebrews james peter jude revelation apocrypha pseudepigrapha nag hammadi dead sea scrolls vatican codex sinaiticus alexandrinus vaticanus palimpsest uncial minuscule lectionary catena fragment papyrus ostraca inscription seal bulla coin weight shekel talent denarius drachma stater mina cubit span handbreadth finger breadth bath hin homer ephah omer log kor issaron let
Learn more
This skill builds on the Complete AI Training course AI for Competitive Analysis.