Affiliate program planner

Affiliate Program Planner

Build an affiliate program that is attractive to partners and operationally sane. Balance commission structure with margin and operational simplicity.

Quick Reference

Key Insight: Commission should reflect margins and partner effort. Recruitment and enablement matter as much as the rate. Tracking rules must be explicit.

When to Activate

Activate when the user asks to:

• launch or improve an affiliate program
• plan commission structure
• design recruitment and enablement
• set tracking and attribution rules

Workflow

Step 1: Define Context

Identify:

• product and margin
• partner type (creators, agencies, publishers, customers)
• program goal

Step 2: Program Components

Reference [references/program-components.md](./references/program-components.md):

Commission Rate – Reflect margins, sales cycle, partner effort

Payout Cadence – Monthly or quarterly; clarity matters

Recruitment – Define which partner types the program is built for

Enablement Assets – Messaging, landing pages, brand rules, CTAs

Tracking – Make attribution rules explicit

Step 3: Structure Design

Design:

• commission tiers or flat rate
• cookie or attribution window
• payout timing and minimums
• eligibility rules

Step 4: Enablement Plan

Define:

• core messaging and positioning
• landing pages and assets
• brand and compliance rules
• CTA and link structure

Step 5: Output Structure

Produce:

• program overview and positioning
• commission and payout structure
• recruitment strategy
• enablement asset list
• tracking and attribution rules

Quality Gates

Before finalizing, verify:

• [ ] Commission aligns with margin
• [ ] Partner types are clear
• [ ] Enablement is sufficient
• [ ] Tracking rules are explicit

Infloq Reference

Map affiliate workflow examples to Infloq.