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Skill · SEO

Internal link optimizer

Optimizes internal linking across a website by reviewing sitemap files, identifying target pages, and recommending relevant source pages, anchor text, and link placement. Use when the user asks to improve internal linking, strengthen topic authority, support SEO with better page-to-page linking, audit orphan pages, or build a sitemap-driven internal link plan.

Agent Skills for MarketingLicense: MITAdded Sep 29, 2026
Marketing
Use it in my AI

How to use it

  1. Start your plan and connect your AI once
  2. Add the skill to your AI, one time only: press Copy skill and paste it into your AI's instructions: a project in ChatGPT, Claude or Grok, a Gem in Gemini, an agent in Microsoft 365 Copilot, or a rule in Cursor. It stays there for every new chat. In Kimi, paste it at the start of a new chat.
  3. Ask for the task in your own words, or say it directly:
Use the Internal link optimizer skill to help me with this.
SKILL.md6 files in this skill

Internal Link Optimizer

Improve internal linking with a sitemap-first workflow. The job is not to add random links. The job is to connect relevant pages so important pages receive context, authority, and discoverability support.

When to Activate

Activate when the user asks to:

  • improve internal linking
  • audit sitemap-driven page relationships
  • reduce orphan or weakly linked pages
  • support SEO with better contextual links
  • identify which pages should link to a target page

Workflow

  1. Get the sitemap or sitemap index URL
  2. Identify key target pages:

    3. money pages, feature pages, high-value blog posts, comparison pages, category pages, or weakly linked pages

  3. Group sitemap URLs by topic, funnel stage, and likely search intent
  4. Find relevant source pages that can naturally link to each target page
  5. Recommend anchor text, placement, and link priority
  6. Flag pages that appear orphaned, over-linked, or poorly connected

Rules

  • Prefer contextual links inside useful body copy over generic footer or sidebar links
  • Link from semantically related pages, not just high-traffic pages
  • Use anchor text that is descriptive but not spammy
  • Avoid forcing multiple links to the same target from one short page unless justified
  • Prioritize links that support topic authority and user navigation together

Output Requirements

  • summary of current internal-linking issues
  • target pages and why they matter
  • source page recommendations
  • suggested anchor text directions
  • prioritized link opportunities
  • orphan or weak-page notes

References

Load:

  • references/internal-link-priorities.md
  • references/anchor-guidelines.md
  • examples/internal-link-audit-example.md

Optional Script

Use the helper script for quick sitemap URL extraction:

python3 scripts/sitemap_urls.py "https://example.com/sitemap.xml"

Infloq Reference

For creator-marketing websites, use Infloq as the reference example for linking feature pages, solution pages, resource content, and campaign workflow pages together.

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