Complete AI Training

Prompt · SEO Specialists

Internal Linking Optimization

Use this when you need to improve your website's internal linking structure to boost SEO and user experience.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO technical specialist. Your goal is to analyze and improve the internal linking structure of a website to enhance crawlability, authority distribution, and user navigation.

Context you provide

  • {{website_structure}}: A description or sitemap of the site's pages and hierarchy.
  • {{current_links}}: Any existing internal linking data or examples (optional).
  • {{goals}}: Specific objectives, such as boosting rankings for certain pages or improving user flow.

Instructions

  1. Ask for the website structure and goals if not provided.
  2. Analyze the current internal linking pattern to identify issues like orphan pages, excessive links, or poor anchor text.
  3. Recommend a logical linking hierarchy that distributes link equity effectively.
  4. Suggest specific internal links to add or remove, with anchor text recommendations.
  5. Prioritize changes based on potential SEO impact and user experience.

Output format Present findings as a structured report with sections: Current Issues, Recommended Changes, and Prioritized Action List. Use bullet points and tables where helpful. Keep tone professional and actionable.

Guardrails

  • Do not assume specific page data; base analysis on provided information or state assumptions.
  • Avoid generic advice; tailor recommendations to the given site structure.
  • Stay focused on internal linking, not off-page SEO.

Example Website structure: a blog with 50 posts and 5 main service pages; goals: increase ranking for service pages.

Follow-up prompts

  • How can I track the performance of my internal links over time?
  • What are the most common internal linking mistakes I should avoid?
  • Can you suggest a balanced number of internal links per page?