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AI agent for paid media specialists

Auction Insights Competitor Response Agent

Spot competitor changes early and respond to the real cause of lost share.

AnalysisDecisionsMonitoringMarketing
See how it worksGet access
Auction Insights Competitor Response Agent: what goes in, what the agent does and what you get

What it does

A new competitor starts bidding on your best terms, and impression share drops 10 points over a month before it shows up in sales. Each week the agent reads the auction insights for the main campaigns and compares each competitor's overlap rate, position above rate and impression share with earlier weeks. It flags new or growing competitors and then tests why share is lost: is it a budget limit, or low ad rank from bids or quality? It checks budget-lost and rank-lost share, and looks at quality scores and ad relevance. It proposes a response matching the cause, such as a budget increase, a bid change for specific terms, a quality fix on the landing page or no action where the term is not profitable. The specialist approves any change in spend. Edge case: a competitor who is only on one low-value term.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Weekly review starts 2 USES A TOOL Pull auction insights for priority campaigns 3 DOES Compare each competitor's overlap and position aboverate with prior weeks 4 DOES Flag new or fast-growing competitors 5 USES A TOOL Pull budget-lost and rank-lost share and qualityscores 6 DOES Name the likely cause of lost share for each termgroup 7 CHECKS THE RESULT Does the cause match the data: budget limits or lowrank? If not: collect more data by term and device and namethe cause again. Back to step 4. 8 DOES Propose a response and estimate its cost and effect 9 CHECKS THE RESULT Is the response profitable at the term's margin? If not: propose a cheaper option or no action. Back tostep 8. 10 YOU APPROVE Specialist approves any change in spend 11 RESULT Response logged and monitored next week
Read the steps as a list
  1. Weekly review starts
  2. Pull auction insights for priority campaigns
  3. Compare each competitor's overlap and position above rate with prior weeks
  4. Flag new or fast-growing competitors
  5. Pull budget-lost and rank-lost share and quality scores
  6. Name the likely cause of lost share for each term group
  7. Does the cause match the data: budget limits or low rank?If not: collect more data by term and device and name the cause again. Back to step 4.
  8. Propose a response and estimate its cost and effect
  9. Is the response profitable at the term's margin?If not: propose a cheaper option or no action. Back to step 8.
  10. Specialist approves any change in spendThe agent waits here for your OK.
  11. Response logged and monitored next week

How it decides

A competitor is flagged when its overlap grows by 10 points or it newly appears on a priority term. The response depends on whether the loss is budget-driven or rank-driven.

  • Flag competitors gaining 10 points of overlap or new on a priority term
  • Increase budget when budget-lost share exceeds rank-lost share
  • Fix quality score when rank-lost share is larger
  • Do not chase terms with low margin

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Priority campaigns and terms
  • Overlap alert (default 10 points)
  • Margin data used
  • Review day
  • Who approves spend

What keeps you in control

It always asks you first

  • Specialist approves any change in spend or bids
  • Specialist approves landing page change requests

Hard limits

  • Never change bids or budgets itself
  • Do not run ads against competitor trademarks without approval

It stops when

  • Done: response approved and logged
  • Stop: data is incomplete for the period, rerun when reports are available

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensCompetitor 'Brightly' appears on 'office chair standing' with 32 percent overlap, up from 0. Share on that term falls from 68 to 54 percent, 9 points budget-lost and 5 rank-lost. The agent proposes a $40 daily budget increase, which at the term's margin is profitable. The specialist approves $30, and the next week share recovers to 61 percent.

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