AI agent for marketing directors
Campaign UTM Integrity Agent
Every campaign link keeps correct tracking through to the destination.
What it does
Broken tracking parameters split campaign results across many names, so nobody can tell which campaign worked. When campaign links are created, this agent checks every link's tracking parameters against the team's naming rules and corrects them from the approved list. It then follows each link through every redirect to the final page. If a redirect strips the parameters, it does not just rename tags. It traces the redirect path, finds the rule that drops them and flags it with evidence. Operations approves publishing, and the agent never changes consent settings. Edge case: a short vanity link drops the campaign parameter at the second redirect, so the agent finds and flags that rule.
How it works
Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.
Read the steps as a list
- Links created
- Validate parameters
- Do parameters match the taxonomy?If not: correct them. Back to step 2.
- Test redirects
- Is tracking preserved at the destination?If not: investigate the redirect path. Back to step 4.
- Ops approves publishingThe agent waits here for your OK.
- Verified campaign link set
How it decides
It repairs from taxonomy and tests the full redirect path.
- Correct parameters only from the approved naming list.
- Test the full redirect path to the final page every time.
- When parameters are stripped, find the cause before publishing.
- Never change consent or cookie settings.
Make it yours
Every agent is a starting point. You choose these settings for your own situation.
- Naming rules and approved values for each parameter
- Which redirects and short-link services to test
- How many redirect hops to follow (default 5)
- Who approves publishing
What keeps you in control
It always asks you first
- Publishing campaigns
- Consent settings
Hard limits
- No publishing.
It stops when
- Done: all links verified.
Set it up
We guide you through the set-up, step by step
Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.
- One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
- The agent then walks you through connecting your own data, one source at a time
- A downloadable copy with the flow chart, the rules and the full guide