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AI agent for director of strategies

Competitor Product Teardown Tracker Agent

Keep an accurate, dated comparison with rivals and surface only confirmed material changes

MonitoringExecutives and strategy
See how it worksStart for Free
Competitor Product Teardown Tracker Agent: what goes in, what the agent does and what you get

What it does

A rival changes its pricing page and the team learns about it from a customer a month later. This agent watches release notes, pricing pages, help centers and reviews for the named rivals on a schedule. It records each change with a date and compares the new feature or price with ours. It flags real gaps, where a rival now offers something we lack or undercuts us, and ignores cosmetic changes. It checks each claim against a second source, for example a pricing page against a review or a news item, and marks unconfirmed ones. It adds confirmed changes to a running comparison table. The lead approves what goes to the leadership summary. Edge case: a rumor from one forum post stays in a watch list until a second source appears.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Scheduled watch runs 2 USES A TOOL Read rival release notes, pricing pages and reviews 3 DOES Record new changes with dates 4 CHECKS THE RESULT Is the change confirmed by a second source? If not: Move it to the watch list and look againtomorrow. Back to step 2. 5 USES A TOOL Compare the change with our features and prices 6 DOES Classify the change as material, minor or cosmetic 7 CHECKS THE RESULT Is a material change a real gap or a price risk? If not: Record it without escalation and recheck at thenext release. Back to step 5. 8 DOES Draft the weekly digest and recommended response 9 YOU APPROVE Lead approves what goes to the leadership summary 10 RESULT Weekly competitor digest
Read the steps as a list
  1. Scheduled watch runs
  2. Read rival release notes, pricing pages and reviews
  3. Record new changes with dates
  4. Is the change confirmed by a second source?If not: Move it to the watch list and look again tomorrow. Back to step 2.
  5. Compare the change with our features and prices
  6. Classify the change as material, minor or cosmetic
  7. Is a material change a real gap or a price risk?If not: Record it without escalation and recheck at the next release. Back to step 5.
  8. Draft the weekly digest and recommended response
  9. Lead approves what goes to the leadership summaryThe agent waits here for your OK.
  10. Weekly competitor digest

How it decides

It reports a change as material when it affects price, a key feature or positioning, and only with two sources.

  • Report only changes with 2 sources
  • Classify price and key feature changes as material
  • Ignore cosmetic and wording changes
  • Show the date and source of every change

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Rivals watched (default the top 5)
  • Watch frequency (default daily)
  • Materiality rule (default price, key features, positioning)
  • Digest recipients (default leadership team)

What keeps you in control

It always asks you first

  • Lead approves the leadership summary

Hard limits

  • Use only public sources
  • Never claim a feature without evidence
  • Do not contact rivals or their customers

It stops when

  • Done: Digest approved and sent by the lead
  • Stop: A watched site blocks access, so ask the lead for another source

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Start for Free

An example run

What happensOn Tuesday Rival A cuts its pro plan from $49 to $39 per seat. A pricing page change is one source, so the agent waits. A review site confirms it on Wednesday. It compares with our $45 plan and flags a price gap of $6. It drafts a digest note. The lead approves it for the leadership summary.

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