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AI agent for vp of business developments

Market Sizing Cross-Check Agent

A market size backed by two independent estimates, with the gap explained and every assumption sourced.

Market Sizing Cross-Check Agent: what goes in, what the agent does and what you get

What it does

A deck says the market is 4 billion dollars and everyone nods because one analyst report said so. This agent takes that claim and tests it from two directions. It builds a top-down estimate from industry totals and a bottom-up estimate from customer counts, prices and usage, using the data you supply. It compares the two. If they differ by more than your allowed gap, it traces each assumption, searches for better inputs, and reruns until the gap is explained or clearly labeled as unresolved. It records every assumption with its source and date. You always choose which number goes into the plan. Edge case: if the two methods use different definitions of the market, it flags that first instead of forcing agreement.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Size claim submitted with its source 2 DOES Write down the market definition and the unit beingcounted 3 USES A TOOL Build the top-down estimate from industry totals andshare filters 4 USES A TOOL Build the bottom-up estimate from buyer counts,price and usage 5 CHECKS THE RESULT Are the two estimates within the allowed gap? If not: rank assumptions by weakness, search for betterinputs, replace the weakest, then rebuild both. Back tostep 3. 6 DOES Run a sensitivity test on the three largestassumptions 7 CHECKS THE RESULT Is every assumption sourced and dated within twoyears? If not: search again for a newer source or mark theassumption as unsupported. Back to step 3. 8 DOES Write the comparison with range, gap and unresolveditems 9 YOU APPROVE Leader approves which number goes into the plan 10 RESULT Sizing sheet with assumptions log
Read the steps as a list
  1. Size claim submitted with its source
  2. Write down the market definition and the unit being counted
  3. Build the top-down estimate from industry totals and share filters
  4. Build the bottom-up estimate from buyer counts, price and usage
  5. Are the two estimates within the allowed gap?If not: rank assumptions by weakness, search for better inputs, replace the weakest, then rebuild both. Back to step 3.
  6. Run a sensitivity test on the three largest assumptions
  7. Is every assumption sourced and dated within two years?If not: search again for a newer source or mark the assumption as unsupported. Back to step 3.
  8. Write the comparison with range, gap and unresolved items
  9. Leader approves which number goes into the planThe agent waits here for your OK.
  10. Sizing sheet with assumptions log

How it decides

It accepts the estimate when the two methods agree within the gap you set. Otherwise it changes the weakest assumption first and reruns.

  • Gap under 25 percent: report the midpoint and the range
  • Gap over 25 percent after three reruns: label unresolved and show both numbers
  • Single assumption moves the result over 30 percent in sensitivity: mark it as critical
  • Definitions differ between sources: stop and ask which market is meant

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Allowed gap between methods (default 25 percent)
  • Maximum reruns (default 3)
  • Data sources the agent may use
  • Age limit for sources in years
  • Currency and unit format

What keeps you in control

It always asks you first

  • Choice of the number used in the plan
  • Any figure shared outside the team

Hard limits

  • Never present an estimate without listing its assumptions
  • Never replace a supplied figure silently

It stops when

  • Done: gap explained or labeled, assumptions logged
  • Stop: three reruns without agreement, both numbers reported

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA deck claimed 4.0 billion dollars for payroll software among small firms. The top-down estimate gave 3.8. The bottom-up gave 1.9 from 210,000 firms at 9,000 dollars. Check failed. The agent found the firm count included sole traders. It reran with 105,000 firms, and bottom-up rose to 2.9 after a price update. The gap was still large and was labeled. The leader used 2.9 to 3.8 as a range.

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