Complete AI Training
Sign inGet my AI kit

Your job's AI kit

Get your AI kit

Tell us who you are and what you do. We show you your kit right away and email you the link: skills, prompts, AI agents, MCP servers and courses for your job.

500+ jobs ready, and we make a kit for any other job. No payment needed to look.

Share

AI agent for marketing analysts

Marketing Attribution Anomaly Investigation Agent

Attribution anomalies explained correctly before anyone reacts to them.

AnalysisMarketingOperations
See how it worksGet access
Marketing Attribution Anomaly Investigation Agent: what goes in, what the agent does and what you get

What it does

When a channel's conversions suddenly drop, it can be a real change or simply broken tracking. This agent compares event coverage before and after recent site deployments and runs test journeys in staging. It works to tell real instrumentation failures apart from expected changes caused by consent choices, such as visitors rejecting cookies. When the evidence does not fit, it revises its hypothesis and runs a different test. If it finds a real fault, it opens an issue with the evidence and checks the staged fix. The analytics lead approves any deployment or consent change. Edge case: missing events all come from consent-denied traffic after a banner change, which is expected behavior.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Sharp metric change 2 USES A TOOL Compare coverage around deployments 3 USES A TOOL Run synthetic journeys in staging 4 CHECKS THE RESULT Is it a tracking failure rather than consentbehavior? If not: revise the hypothesis. Back to step 3. 5 USES A TOOL Create the issue and verify the staged fix 6 YOU APPROVE Analytics lead approves deployment 7 RESULT Tracking anomaly investigation
Read the steps as a list
  1. Sharp metric change
  2. Compare coverage around deployments
  3. Run synthetic journeys in staging
  4. Is it a tracking failure rather than consent behavior?If not: revise the hypothesis. Back to step 3.
  5. Create the issue and verify the staged fix
  6. Analytics lead approves deploymentThe agent waits here for your OK.
  7. Tracking anomaly investigation

How it decides

It chooses journeys that separate tracking failure from consent effects and revises the hypothesis accordingly.

  • Separate consent effects from tracking failures before calling a bug.
  • Revise the hypothesis when test journeys contradict it.
  • No fix goes live without a verified staging test.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Size of change that triggers an investigation (default 25%)
  • Synthetic journeys to run per channel
  • Deployment log and analytics sources to read
  • Who approves fixes and consent changes

What keeps you in control

It always asks you first

  • Tracking production users
  • Changing consent
  • Deploying fixes

Hard limits

  • Staging only.

It stops when

  • Done: cause confirmed.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensOn 18 June paid-search conversions fall 35% overnight. The agent sees a site deployment on 17 June and runs staged journeys. The first hypothesis, a broken checkout tag, fails: test purchases fire correctly. It revises the hypothesis and finds the drop is limited to consent-denied visitors after a new cookie banner went live. It reports expected behavior. The analytics lead approves a note for the weekly report.

More agents for marketing analysts

Quality control · Marketing

Campaign UTM Integrity Agent

Every campaign link keeps correct tracking through to the destination.

7 steps2 checks6 jobs
Monitoring · Analysis

Campaign Budget Pacing Diagnosis Agent

Pacing alerts that reflect real spend, not data delays.

8 steps1 check7 jobs
Analysis · Marketing

Creative Test Learning Agent

Creative test conclusions that the setup actually supports.

8 steps1 check9 jobs
Quality control · IT and development

Ad Hoc Data Request Scoping Agent

A clear request, a first result that ties to known totals, and an analyst-approved answer

10 steps1 check7 jobs