Marketing Budget Reallocation Review Agent

Marketing budgets are set once a year, but channel results change every month. At quarter end, this agent pulls spend, leads, pipeline and revenue by channel and region and calculates cost per result and return for each. It compares them with plan and the last two quarters. It then proposes moving budget from channels with falling returns to channels with room to grow. Before sharing, it checks that every proposal keeps minimum spend for brand work and does not cut committed contracts. If a proposal breaks a rule, it adjusts the amounts and checks again. The marketing leader approves any budget move. Edge case: a channel with a long sales cycle, such as enterprise events, is judged on pipeline created, not closed revenue, so it is not cut too early.