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AI agent for chief marketing officers

Marketing Asset Claim Alignment Agent

Campaign assets make only approved, supported claims.

ComplianceQuality controlMarketing
See how it worksGet access
Marketing Asset Claim Alignment Agent: what goes in, what the agent does and what you get

What it does

Banners, videos and ad copy sometimes overstate what a product does. This agent pulls every claim from the text, images and video captions in a campaign. It matches each one to the approved claim library and checks that the supporting evidence is still current. When only a qualified version of a claim is approved, it rewrites the wording to keep the conditions, such as 'up to' or 'for teams using automations'. When there is no approved claim or evidence, it asks the brand team instead of guessing. After edits it rechecks the whole asset set. The brand lead approves before publication. Edge case: a banner says 'saves 2 hours a day' but the approved claim is narrower.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Campaign assets drafted 2 USES A TOOL Extract claims from text, images and captions 3 USES A TOOL Match each claim to the approved library 4 CHECKS THE RESULT Is each claim approved with current evidence? If not: narrow the wording or ask the brand team. Backto step 3. 5 DOES Apply approved wording to the assets 6 USES A TOOL Recheck the full asset set 7 CHECKS THE RESULT Do all assets now use approved claims only? If not: fix the remaining assets. Back to step 5. 8 YOU APPROVE Brand lead approves 9 RESULT Claim review
Read the steps as a list
  1. Campaign assets drafted
  2. Extract claims from text, images and captions
  3. Match each claim to the approved library
  4. Is each claim approved with current evidence?If not: narrow the wording or ask the brand team. Back to step 3.
  5. Apply approved wording to the assets
  6. Recheck the full asset set
  7. Do all assets now use approved claims only?If not: fix the remaining assets. Back to step 5.
  8. Brand lead approvesThe agent waits here for your OK.
  9. Claim review

How it decides

It narrows wording to the supported claim and never invents benefits.

  • Qualified claims keep all their conditions.
  • Never invent a benefit or number not in the library.
  • Expired evidence counts as no evidence.

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Where the approved claim library lives
  • Evidence age limit (default 24 months)
  • Which asset types to scan (copy, banners, video captions)
  • Who answers questions about missing evidence

What keeps you in control

It always asks you first

  • Publication
  • New product claims

Hard limits

  • No new claims.

It stops when

  • Done: all claims supported.

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensFor a 15 April campaign the agent checks 22 assets and extracts 41 claims. The library check fails on 3. A banner says 'saves 2 hours a day', but the approved claim is 'up to 2 hours for teams using automations'; it restores the conditions. One video caption cites a 2023 study past its review date, so it asks the brand team. The recheck passes. The brand lead approves.

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