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AI agent for conversion rate optimization specialists

Test Idea Backlog Prioritization Agent

Produce a ranked test queue where every idea is backed by data and can be tested in time.

DecisionsMarketing
See how it worksGet access
Test Idea Backlog Prioritization Agent: what goes in, what the agent does and what you get

What it does

Many CRO teams keep a backlog of fifty ideas ranked by whoever spoke last. The agent pulls analytics, heatmap notes and results of past tests, then scores each idea on impact, confidence and effort using that evidence. Before ranking, it runs a feasibility check: it estimates the traffic and baseline conversion of the page and calculates how long the test would need to reach a reliable result. Ideas that cannot reach significance in a reasonable time are dropped or sent back with a suggestion, such as testing a higher-traffic page or a bolder change. It also checks past tests to avoid repeating a failed idea. The specialist approves the ranked queue. Edge case: a high-impact idea on a page with only 300 visits a month, which would take over a year to test.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN New ideas arrive or monthly review starts 2 USES A TOOL Pull analytics and heatmap notes for each page inthe backlog 3 USES A TOOL Look up past tests on the same page or idea 4 DOES Score each idea on impact, confidence and effort 5 DOES Estimate baseline conversion and weekly traffic perpage 6 USES A TOOL Calculate the test length needed for a reliableresult 7 CHECKS THE RESULT Can the test finish within 6 weeks? If not: suggest a bolder variant or a higher-trafficpage and rescore, or drop the idea. Back to step 4. 8 DOES Rank the ideas and note the evidence for each score 9 CHECKS THE RESULT Does any ranked idea repeat a past losing testwithout a new angle? If not: lower its confidence score and re-rank. Back tostep 8. 10 YOU APPROVE Specialist approves the ranked queue 11 RESULT Queue published to the testing board
Read the steps as a list
  1. New ideas arrive or monthly review starts
  2. Pull analytics and heatmap notes for each page in the backlog
  3. Look up past tests on the same page or idea
  4. Score each idea on impact, confidence and effort
  5. Estimate baseline conversion and weekly traffic per page
  6. Calculate the test length needed for a reliable result
  7. Can the test finish within 6 weeks?If not: suggest a bolder variant or a higher-traffic page and rescore, or drop the idea. Back to step 4.
  8. Rank the ideas and note the evidence for each score
  9. Does any ranked idea repeat a past losing test without a new angle?If not: lower its confidence score and re-rank. Back to step 8.
  10. Specialist approves the ranked queueThe agent waits here for your OK.
  11. Queue published to the testing board

How it decides

Score is impact times confidence divided by effort. An idea stays in the queue only if the test can reach significance within the set number of weeks.

  • Drop an idea if the test needs more than 6 weeks at current traffic
  • Lower confidence when a similar test lost in the last 12 months
  • Weight ideas backed by two data sources above gut-feel ideas
  • Group ideas for the same page so tests do not overlap

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Scoring weights
  • Maximum test length (default 6 weeks)
  • Significance and power levels
  • Data sources
  • How often the queue is rebuilt

What keeps you in control

It always asks you first

  • Specialist approves the ranked queue
  • Specialist approves dropping an idea

Hard limits

  • Never start or stop a live test
  • Show the data behind every score

It stops when

  • Done: queue approved and published
  • Stop: analytics data is missing for a page, mark its ideas as unscored

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe agent scores 38 ideas. A pricing page headline idea has high impact, but the page gets 2,100 visits a month at 3 percent conversion, so a 15 percent lift would take about 14 weeks. It proposes testing the same headline on the home page, which needs 4 weeks, and rescoring. The specialist approves a queue of 12 tests with that idea moved.

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