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TopAgent

TopAgent automates SMS outreach for B2B event organizers. It builds invitation and follow-up campaigns from your opted-in audience, event details, and registration link, then tracks delivery, clicks, and replies.

About TopAgent

TopAgent is an AI agent from TopMessage designed to drive attendance for B2B conferences, summits, and workshops through SMS invitations and follow-ups. Users provide an opted-in audience, event details, a registration link, and a deadline, and the agent drafts campaigns for review before anything is sent. It also monitors delivery, clicks, and replies, then returns with follow-up message suggestions that require user approval.

Review

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TopAgent automates parts of the event outreach workflow that are typically manual: drafting SMS invitations, tracking who clicked, and proposing follow-up messages based on recipient behavior. The tool sits within the TopMessage platform, which also handles SMS and WhatsApp campaigns. This review focuses on what the agent actually does today, based on the launch information and maker responses.

Key Features

  • Campaign preparation from plain-language input: you describe your event goal, and the agent drafts an SMS invitation for your review.
  • Delivery and engagement tracking: the agent monitors message delivery status, link clicks, and replies across the campaign.
  • Behavior-based follow-up suggestions: it segments recipients by action (clicked vs. didn't click) and drafts relevant follow-ups - a deadline reminder for engagers, a new angle for non-engagers.
  • Approval gate on all outgoing messages: nothing is sent without explicit user approval, including initial invitations and any follow-ups.
  • Last-minute change notifications: if an event's venue or time changes, you can describe the update and the agent prepares a notification campaign for confirmed guests, then reports who didn't receive it.

Pricing and Value

TopAgent is included with TopMessage's platform. New sign-ups using the code PHGIFT500 receive 500 free messaging credits, valid until 15 November. The reference content does not define what a credit covers or list ongoing pricing tiers after the free credits are exhausted. For users who need to send beyond the initial 500 credits, the cost structure remains unclear from the available information.

Pros

  • Reduces manual work by drafting campaigns and follow-ups instead of requiring users to write and segment everything themselves.
  • Works for events of varying sizes, including smaller webinars and meetups, according to the maker.
  • Reports which messages weren't delivered, so teams know who needs alternate outreach.
  • Setup is described as taking minutes once contacts are uploaded, with no technical help required.
  • Built by a founder with four years at Twilio building APIs, which informs the messaging infrastructure.

Cons

  • Pricing beyond the 500 free credits is not specified, making long-term cost hard to evaluate.
  • The agent only operates over SMS right now; WhatsApp support exists in the broader TopMessage platform but isn't mentioned for TopAgent campaigns.
  • Not well suited for teams that don't have an opted-in audience with phone numbers - the tool requires a pre-existing contact list and doesn't handle list building or opt-in collection.

TopAgent fits event organizers and lean teams who already have opted-in phone contacts and want to offload the drafting and tracking of SMS invitation sequences. It's most useful when the manual work of segmenting recipients and writing context-appropriate follow-ups is a bottleneck. Organizations without compliant SMS contact lists will need to solve that separately before the agent can do its job.