12 Recommended AI Courses for COOs (Chief Operating Officers) in 2026

The numbers are hard to ignore. AI adoption is accelerating across every industry, and for Chief Operating Officers, the pressure to stay current is real. A recent survey found that 69% of businesses are already using AI in some capacity, and that figure is only going to climb. For COOs, this isn't just a tech trend-it's a fundamental shift in how operations are managed. The skills that got you to the executive level may not be enough to keep you there. Upskilling in AI is no longer a nice-to-have; it's becoming a core requirement for operational leadership. The professionals who adapt will find themselves with more leverage, better decision-making capabilities, and a clearer path to career advancement. Those who don't may find their roles increasingly challenged.

Why AI matters for COOs (Chief Operating Officers) today

AI is no longer confined to the IT department. It's now directly impacting the core responsibilities of a COO-everything from supply chain management and resource allocation to performance tracking and process optimization. If you're not familiar with how AI tools work, how to evaluate them, and how to lead teams that use them, you're operating at a disadvantage. The role of the COO is becoming more data-driven, and AI is the engine behind that transformation.

That's where this article comes in. We're going to look at the AI courses that are actually worth your time. We'll compare five different options, breaking down what each one offers and who it's best for. One of those options is CompleteAI Training (https://completeaitraining.com/course/ai-for-coos-chief-operating-officers/), which is a bit different from the others because it gives you access to ALL courses and ALL certifications on the platform, rather than just a single course. We'll get into the specifics of how that compares to the rest.

The Growing Role of AI in COOs (Chief Operating Officers)

So, what does AI actually look like in your day-to-day work? It's more than just a chatbot. Here are a few of the most common applications:

• Automation of routine tasks: Think about the hours spent on reporting, scheduling, and basic data entry. AI handles that in seconds, freeing up your team for more complex work.
• Data-driven decision making: Instead of relying on historical data or intuition, AI can give you real-time insights. You can spot bottlenecks, predict demand, and adjust on the fly.
• Personalization at scale: For COOs in customer-facing operations, AI allows you to tailor experiences for thousands of clients without a massive increase in manual effort.
• Resource management: AI can help you allocate budgets, staff, and inventory more efficiently, based on patterns that humans often miss.
• Risk management: AI can flag potential issues in the supply chain or financial operations before they become full-blown crises.

These aren't futuristic ideas. They're happening right now in companies of all sizes. The role of the COO is shifting from managing tasks to managing the AI systems that handle those tasks. That requires a new kind of fluency, one that you can only get through focused, practical training.

Benefits of becoming an AI expert in COOs (Chief Operating Officers)

There's a real payoff for COOs who take the time to get formal AI training. It's not just about the certificate on your wall. It's about the confidence to lead. When you understand the capabilities and limitations of AI, you can make better procurement decisions, avoid expensive mistakes, and communicate effectively with your technical teams. You'll be able to ask the right questions and challenge vendors when their solutions don't measure up.

There's also the career aspect. As AI becomes more integrated into operations, the COO who can bridge the gap between business goals and technical execution will be in high demand. You become more valuable to your current employer, and more marketable if you decide to make a move. The learning curve is real, but the return on that investment is substantial.

This article will walk you through five courses that can get you there. We'll look at what they cover, how they're structured, and what you get for your money. You'll have a clear picture of which course fits your learning style and your career goals. Let's get started.

Comparison: All AI Courses for COOs (Chief Operating Officers) (Updated 2026)

Understanding AI Training for COOs (Chief Operating Officers) Professionals

The Chief Operating Officer role has changed a lot in the last couple of years. It used to be all about keeping the day-to-day machinery of a business running smoothly. Now, COOs are expected to lead automation efforts, rethink workflows around artificial intelligence, and still keep costs under control. The problem is that most COOs didn't grow up in tech. They might have a good handle on operations, finance, or supply chain, but the AI landscape can feel like it moves faster than a startup scaling phase. That's where specialized training comes in.

There's a growing list of courses, certificates, and full programs aimed at C-suite leaders who need to understand AI without becoming data scientists. Some are live and cohort-based, others are self-paced, and a few offer entire libraries of content for a flat fee. The choices are very different in price, depth, and delivery method. Figuring out what matters depends heavily on where you are as a leader and what your organization actually needs from you.

This comparison breaks down the main options available for COOs, starting with the most comprehensive subscription platform and moving through various executive education programs. You will get a clear look at what each course covers, who it's really for, and what the whole thing costs. The goal here is to give you enough to actually decide, not to push you in one direction.

Course 1: CompleteAI Training

Link: AI for COOs (Chief Operating Officers) by Complete AI Training

First up is CompleteAI Training. It's important to understand that Complete AI Training is not a single course, it's a full platform. One subscription unlocks EVERY course AND EVERY certification on the whole platform, hundreds of them, across every job role, not just this one. You get complete access to all video content, all certifications, and every new addition that gets published later. That's not how it works at most other places.

The platform's AI for COOs track hits a lot of areas that operations leaders care about, like automating workflows, optimizing supply chains, using AI in forecasting, and even handling operational risk with these tools. The platform takes a practical, hour-long lesson approach that fits around a busy schedule. The different topic threads break down complex ideas into manageable, consistent content. It provides a completely different learning path than you'd get from attending one university program or a standalone seminar. This matters for those whose focus shifts frequently.

Key Topics Covered:
Core AI concepts applied to daily operations, automation and workflow optimization, supply chain and demand forecasting, data-driven decision making for operations, governance and responsibility issues around implementation, fundamentals of prompt engineering for operations tasks, adoption strategies that feel realistic for a Chief Operating Officer.

Target Audience and Skill Level:
This is for absolute beginners starting from zero up to intermediate-level professionals. If you are chief operating officer, it's relevant. The content also scales back closer to associate-level managers and directors looking at AI. The content doesn't assume you can code, but it's not shallow either.

Pros:

• Full access to ALL video courses on the platform, not a single course or a fixed bundle
• Full access to ALL certifications on the platform, included at no extra cost
• New courses and certifications are added continuously and are included automatically
• Access to every other job role's material too, which matters for anyone whose work spans more than one function or who wants to move roles
• One flat subscription price covers all of the above, versus paying per course elsewhere
• Daily updates on relevant AI tools and news
• Very affordable pricing, especially with annual billing

Cons:

• Subscription based, crucial for continuous learning as AI is developing continuously

Who Would Benefit Most:

Operations leaders who want more than just one framework or case study. If you like knowing you will get a lot of up-to-date material for a low price, this is hard to beat. Companies that may send a few different people across roles also benefit from the sharing because the subscription covers a wide variety of job functions, not just the COO. Plus, the price range is way more accessible for a business that doesn't have a huge learning and development training budget.

Cost: $29/month or $8.25/month (billed annually).

Course 2: Applied Agentic AI for Organizational Transformation by MIT Professional Education

Link: Applied Agentic AI for Organizational Transformation - MIT Professional Education

This is a premium program that's aimed at higher-level officers, and it makes its name obvious about offering agency, and putting those into operational workflow. As of writing, it probably gives one of the most focused looks at the future of AI use. That includes AI agents that can work somewhat independently against a defined goal.

The program looks at the broad placement of Artificial Intelligence, the undeniably important governance piece, and how you can reshape operational strategy when machines take on greater execution-related work. This is a specialized program for people who already have a decent handle on the job but may not yet have developed that strategic vision for it.

Key Topics Covered:
- The emergence of Agentic AI and what it means for company structures
- Developing strategic AI roadmaps
- Governance, risk, and ethical implications
- Operational tooling for AI implementation
- Change management around intelligent systems

Target Audience and Skill Level:
Designed for C-suite executives (including COOs, CTOs, and sometimes Chief AI Officers) that expect a certain velocity. It assumes some prior strategy exposure and leaves the heavy data science alone to focus on organizational deployment. It's better if you understand basic concepts but that isn't a strict wall.

Pros:

• Built specifically for C-suite executives including COOs
• Covers strategy, operations, and governance of Agentic AI
• Cohort-based with live faculty

Cons:

• Premium price point
• Requires significant time commitment

Who Would Benefit Most:

Senior operations executives ready to future-deploy autonomous AI into the ecosystem, and those who want to talk with peers about live challenges. If you already get the basics and now you want to grasp what agents can do in your concrete departments, then this will move you past generic knowledge into implementation thinking.

Cost: $3,250

Course 3: AI Adoption: Driving Business Value and Impact by MIT Sloan Executive Education

Link: AI Adoption: Driving Business Value and Impact - MIT Sloan

This course aims to close the gap between having AI on paper and actually having it drive real numbers. It does that by taking one assumption, and that is, isn't about technology deficits but an issue of mindset. The course goes over how to think about the internal trimmings of getting AI adopted without landing on the seventh recap of the technical side.

It looks at AI using your culture, business processes, and the change-game across all levels. The course shows some good ways to drive AI business value where you can point directly to the pain point in operations. It's not about playing with a project in a silo ; it's about getting the company to align around great usage.

Key Topics Covered:
- AI technology mapping for concrete business challenges
- Co-creation practices between team
- How to overcome adoption barriers in an operation
- Evaluation frameworks that matter to you the COO
- Working models for budgets and teams

Target Audience and Skill Level:
Self-paced with weekly modules. This can carry a fully employed executive who gets to stage them but does not get to set a dialogue, but it also means you should already feel comfortable working on your own. Early-to-mid-level COOs and emerging Chief of Staff titles get a bit more from this one because it covers adoption pitfalls before you hit them.

Pros:

• Maps AI technologies to critical business challenges
• Focuses on adoption barriers and co-creation practices
• Self-paced with weekly modules

Cons:

• Expensive
• No live cohort interaction

Who Would Benefit Most:

You, if you're stuck in that phase where you have AI proofs of concept and pilots running around but you haven't yet managed to scale one of them into the main workflow. The adoption focus is key for that because it understands the largest barrier to so many AI projects is the individuals and the workflow, and only secondarily the model itself.

Cost: $3,850

Course 4: Leading the AI-Driven Organization by MIT Sloan Executive Education

Link: Leading the AI-Driven Organization - MIT Sloan

This one takes the right perspective, focusing on re-not what the new engines are but what their effect on people and organization is. It puts significantly higher weight on future of work design and talent upskilling. The sessions came across as well-executed as you'd expect from MIT, with an emphasis on how to lead when AI can do a lot of things, to make sure that the humans aren't being left out of it.

There's a strong component on strategy and how that format is live and high-touch. The peer network is a central part of the perceived value. This gives a short, immersive window into how you, as the COO, can shape the end-to-end culture without stagnating, from roles, from the people lying on your bench, to the way that incentives for the team shift.

Key Topics Covered:
- The future of work in an AI-heavy setting
- Strategic AI application for the leadership team
- Human-centric change management
- New operating models for the transition period
- Long-term workforce planning

Target Audience and Skill Level:
This might target more towards executives at organizations that are committed to transformation and have secured some, but need to become good at defining the people side structure. It's valuable for a COO who wants to help their Chief People Officer and direct reports, to have clearer architecture. Not a beginner's course.

Pros:

• Focuses on the future of work and strategic AI application
• Live executive education format
• Strong peer networking

Cons:

• Short intensive format
• Price not published

Who Would Benefit Most:
Senior leaders in companies that are already driving with AI projects but want to make sure that the human infrastructure and the workflow networks don't collapse. Particularly worthwhile if you want to rely on the surrounding peer group to test insights in an open, safe environment.

Cost: Unknown

Course 5: AI for Business Leaders: ML, Generative, and Agentic Strategy by Udacity

Link: AI for Business Leaders - Udacity

Udacity's nanodegree is a beginner-friendly pathway that covers everything from the fundamentals of machine learning to the generated AI artifact and, importantly for 2025, agentic strategies. The biggest differentiator here is that they don't assume anything about the technical skill of the student; the course uses simple, approachable language and plain-English terms.

The materials are broken into segments that can be taken in a non-linear order. There's a lot of hands-on practice with examples. Since it includes its dedicated Agentic AI for Business Leaders elective, it's good for getting a broad feel for what agents can do without needing code. This is less for the implementation-deep C-suite and more for the go-between that has to bring the technical side and the business side into discussion.

Key Topics Covered:
- Fundamentals of machine learning and deep learning
- Generative AI capabilities for business
- Agentic AI for Business Leaders and its specific use cases
- How AI can aid decision-making processes and operational workflow.

Target Audience and Skill Level:
Completely beginner. If you're new to the term or you haven't really studied what the machine learning does, this is accessible. It's also good for individuals moving into leadership roles who might get an AI function in scope of a sudden, without a technical background.

Pros:

• Beginner-friendly
• Covers ML, Generative, and Agentic AI
• Includes a dedicated Agentic AI for Business Leaders course

Cons:

• Self-paced with no live interaction
• Subscription model may not suit one-off learners

Who Would Benefit Most:
A junior COO or a senior operations manager who sees the AI terminology coming but is stuck because of the nuance in those pathways. It levels you up to converse in the same room as a technical team lead and, large, makes you a better buyer of technology.

Cost: Subscription (monthly)

Course 6: The Augmented COO - C-Suite Framework

Link: The Augmented COO - C-Suite Framework

This is a simple and focused offer from the UK based C-Suite Framework. It positions the COO as someone that needs multiple perspective across a broad set of business domains. The program spends time on the 16 business areas that this role is responsible for, linking them with AI tools for augmentation.

The content sits kind of as a map for continuous application. It's less about academic weight and more about providing a routine to work your way through, from basic applications of AI on talent to broader, high-level approaches to the newest operations. It goes sharp into threat assessment and mitigation too, so it's not just a hype, but also a real scan of what can break. The price is also much lower than most for a one-time purchase, so it's accessible if you want to just see what you might be missing.

Key Topics Covered:
- AI applications across 16 core business areas for a COO
- Threat assessments and AI risk mitigation
- Budget and agile strategies
- Talent, culture, and change management basics around AI

Target Audience and Skill Level:
COOs who already know that they need to do something and want to have a clear, broad, and nontechnical picture bringing it all together. Good for anyone who wants a UK-based view on the matter, but that doesn't change if you're not in England.

Pros:

• Covers 16 business areas relevant to COOs
• Includes threat assessment and mitigation
• Affordable one-time purchase

Cons:

• Less well-known provider
• Update date not verified

Who Would Benefit Most:
Operations leaders that are looking for a no-frills overview of what should change in their areas of responsibility. If you want something you can consume and check off your list without engaging in a lengthy commitment, this is quite a good fit.

Cost: £149 (approx. $190)

Course 7: Strategic AI COO Certificate Program by COO Forum

Link: Strategic AI COO Certificate Program - COO Forum

The COO Forum turns a group think tank into a structured program. This particular certificate is literally built by COOs for COOs. That's probably the most distinctive element: the case studies and the challenges they use aren't generic technology examples, they're operational processes like scaling, finance, and diversification of the core operations.

The cohort-based format gives you a chance to talk your way through the challenges that you are experiencing as you implement, and the peer insights are usually solid because your classmates are of a similar level. It applies what they call the "AI thought partner" framework to real organizational problems. That's a slightly different angle than you get at a university, it's more of a constant sparring stance.

Key Topics Covered:
- AI in operations, from invoice to delivery
- Using AI as a thought partner in the complex COO decision-making
- Stakeholder management around AI programs
- How to evaluate AI in the organization, not just from the tech side

Target Audience and Skill Level:
Designed specifically for COO peers. If you're coming from a different leadership title you'd still get value if you do operational work, but the context is strongly written around this one position. You need a baseline education in what AI can do.

Pros:

• Built by COOs for COOs
• Cohort-based with peer insights
• Applies the AI thought partner framework to real challenges

Cons:

• Expensive
• Requires membership discount for lower price

Who Would Benefit Most:
For experienced COOs who want a highly relevant atmosphere for upgrading their learning, and for those that operate more in a senior capacity, you should attend. It slightly suffocates those that are broader, maybe they're managing a startup or a small company and your head is too low.

Cost: $4,999 (non-members); $1,500 (members)

Course 8: Chief AI Officer Program by Duke Executive Education (Fuqua)

Link: Chief AI Officer Program - Duke Executive Education

Duke's program is a certificate executive program that includes both realism through simulations and a rigorous capstone project. The focus is bigger than just linking deliverables; it is to potentially establish a CAIO role in your company. While that might sound a little wrong for a COO, in the short term, the COO frequently is the one leading the AI adoption, not the Chief AI Officer, because they have the power over budgets and operations.

The program has a strong governance angle and uses live cases that will test you. The education style includes both transformation simulations that force you to handle outcomes in a simulated business, and work about governance through workshops. The name itself, Duke, carries with it some weight when you go back to the board to justify the use in their own company.

Key Topics Covered:
- Transformation simulations at the company level
- Governance and risk workshops that executives run into all day
- AI strategy and implementation
- Applied capstone project

Target Audience and Skill Level:
A seasoned leader with an official seat or preparing for that seat. If you're leading modernization in a large enterprise, you already know you are the one setting direction. It's a step beyond the operations into making an AI-enabled business unit.

Pros:

• Includes transformation simulations and governance workshops
• Applied capstone project
• Certificate from Duke

Cons:

• Price and duration not published
• May be more suited to CAIO roles than COOs

Who Would Benefit Most:
Senior operations leaders who are moving beyond individual AI workflows and want to use it as a whole business model. If you could envision having AI agent that aligns with organizational transformation and business change, it is certainly one to consider.

Cost: Unknown

Course 9: Chief AI Officer Program by Chicago Booth Executive Education

Link: Chief AI Officer Program - Chicago Booth

Chicago Booth's executive education program is there, offering a strong brand and focusing on the scaling and risk side of AI. The content is prepared with some of the best business minds, combining an up to date "AI strategy for business leaders" content from one part of the world to a more analytical and risk-based look.

The topic of the program includes deploying and scaling AI. It looks at how to move from a pilot at a small function or group across the things and processes. It has a good general focus on risk mitigation for AI, and because it starts from a top-tier business school, the pragmatic valuations were very interesting. So that's a program that will bring costs right down.

Key Topics Covered:
- AI deployment pathways for scale
- Risk mitigation and compliance in AI operations
- The strategic underpinning of AI in the enterprise
- Managing portfolio(s) of AI projects

Target Audience and Skill Level:
Executive level, expected to handle big structural thinking. It's great if you're the one that approves budgets and does the follow-up review on larger, costly AI architecture, or if you're at the edge to set up the CAIO office and you want to bring in an analytic partner.

Pros:

• Includes deploying and scaling AI course
• Risk mitigation focus
• From a top-tier business school

Cons:

• Price not published
• Longer commitment

Who Would Benefit Most:
For a leader in mid-to-large organizations who see themselves as a sponsor of organization-wide AI programs. If your challenge is not "what's AI?" but "how do I resource this without burning more than revenue, and now I see usage?", for you.

Cost: Unknown

Course 10: AI for Senior Executives by MIT xPRO

Link: AI for Senior Executives - MIT xPRO

MIT xPRO's long-form program is aimed at people who want to align AI solutions at the very high level, matching them with organizational goals and doing it with change management and leadership, especially to move the business. They use content from MIT research and a long form, multi-week structure. It is not a sprint, and they don't expect you to drop work for a year. It's a program to do over several weeks to let content settle.

It's interesting that you tend to have more time to dwell on the ability to build the leadership and change muscle that isn't included in a two-day live workshop. This one invites you to think about the processes and the culture side as a core pillar to AI; as a course about the current and upcoming aspects of strategic execution, not just the admin of training. It feels more spacious.

Key Topics Covered:
- Aligning AI solutions with what your organization really needs
- Leadership and change management
- Creating an analytics-driven product
- Applying these principles for long-term impact

Target Audience and Skill Level:
It's for mature learners who are moving toward an optimization of the team's functional skill. You'll likely have exposure to team management and the budget. The format permits distributed, and you probably can give to do an AI sprint even on the side. This is not a high technical requirement.

Pros:

• Long-form program
• Aligns AI solutions with organizational goals
• Develops leadership and change management skills

Cons:

• Long duration
• Price not published

Who Would Benefit Most:
If you come back to yourself time to create a plan of use to put into motion from that desire, get it. It gives you a stronger grounding for more places if you are weeks into your role and are building that muscle memory.

Cost: Unknown

Course 11: AI for Operations Course by COOPilots.io

Link: AI for Operations Course - COOPilots

This is more operatives, genuinely and [in the nitty-gritty] for people like you. It tackles flat operations, includes governance and advanced builds; that means it's building automations and actual solutions, which is unique for the COO cohort. The class size is deliberately small and in a live setting. When you sign up, you get direct setup.

They talk about robots and processes that will use more of your existing data. There's less of a focus on enterprise-scale execution and more on actually creating the tools that were looking to give your ops team. So this is still awesome if you want to get your hands dirty with things you could do, but fit more with security and control by using tools you can build in-house.

Key Topics Covered:
- Specifically for COUs
- Governance of the AI in the lives of your teams
- Advanced builds (robotic process to AI and prompt engineering for ops)
- Setup and data organization

Target Audience and Skill Level:
For a COO or, possibly, a head of operations who's not afraid to get hands-on in tech, even if you start at low complexity. Requires some willingness to model things and conceptually a bit of iterative work. The small class setting means they can correct beginner errors.

Pros:

• Focused specifically on operations
• Includes governance and advanced builds
• Small live class with 1:1 setup

Cons:

• Niche provider
• Update date not verified

Who Would Benefit Most:
A COO who feels they know enough to use AI and now is about ready to start deploying, then this is probably an ideal edge best fits. If you want a concrete case or proven systems and not broad strategy, you can hit it this one.

Cost: Unknown

Course 12: AI for Business Leaders: ML, Generative, and Agentic Strategy (Course 4) by Udacity

Link: Agentic AI for Business Leaders - Udacity

This is a subset within Udacity's more broad AI for Business Leaders course: a short, focused module on Agentic AI specifically. If you already have a management education background and the you just need to get up to speed on agents and how they act as software-представитель for operations, that condensed option to get you in fast. It's recent and updated continuously.

If you are a COO with years of experience, you may find the novice level, but the core now content makes it a bit of a have-to when you're in the middle of a new strategy. It's certainly correct on information. A lot fit your needs if you're silent and serious about understanding Agentic LLM framework in business, without having to swim in all the other modules, you don't need to complete at all.

Key Topics Covered:
- Introduction to AI Agents
- How agents plan and use tools beyond the same data models
- Business cases of agents for operations
- Risks and controls for AI agents

Target Audience and Skill Level:
The beginner to intermediate, the low of the target audience is in yourself. For the avoidance of "this is a managers that want a very fast certification path instead of a full review. It works and is a supplement to other strategies.

Pros:

• Short and focused on Agentic AI
• Part of a broader nanodegree
• Updated recently

Cons:

• Requires subscription
• Beginner level may be too basic for experienced COOs

Who Would Benefit Most:
This is for someone who doesn't want to spend money to get a grip of agentic AI. Their role is about recognizing quick changes in the market and being efficient. It's sort of the future one-stop-shop but slightly generalized.

Cost: Subscription (monthly)

Final Recommendations and Summary

If you want to choose the one that is most comprehensive and most affordable, CompleteAI Training stands out because of the flat rate. You don't buy one bundle or one certificate extra. You get the keys to the whole platform and every role. For less than what most people pay for a single course elsewhere, you and your team can continuously use the always including videos, updates, and new certifications. That's not something you can afford, that's a long-term resource.

If your focus is on high-level leadership and learning from a selected set of faculty, then MIT Professional Education (especially the Applied Agentic AI or "AI Adoption" course), can be effective. They are expensive, they are time-expensive, but they bring a name brand and live teaching interactions when you have peers in the room. For a bigger company that's focused on a true transformation and wants to send only a couple of people, that's good.

If you live and breathe the job of Operations and you want walks to have theory and action, COO Forum's Strategic AI Certificate has the highest empathy and direct approach for COO's experience, while COOPilots.io gets the biggest attention for small operational builds. Do note that if you're good at knowing what works for your own culture, you may not need one of the high-cost suite options and just do a more advanced practical building.

If money for training out of your personal, not organizational budget, the Udacity subscription single-subject and the C-Suite Framework's Augmented COO closes some of the gap for a low out-of-pocket, low risk. The content is beginner but the information is reliable for change makers.

It's unwise to overlook the 'halo' NIT and Duke provide for your career. Some execs find a certificate makes scripts be remembered. If you're an experienced COO and you're not going to pay for another university again, but and a strategic framework is what you like, you might find Chicago or Duke serving that goal. But every dollar and hourly schedule should be concretely used; some courses are premium for their name, but could be better to bring you all the diverse budding content that comes anytime for the price of a subscription.

There isn't a single "best" course in isolation. But the best value for most COOs in actual operations is clear to CompleteAI Training for its price, its flexibility across the whole career, and insane depth. University offerings make sense when you want to build presence and take time to refine specific pieces you need. It's simply different types of learning experiences. Each has a better environment. Make a decision holding in mind how you like to learn, your budget, and your level. Then, just begin; the level of product available today is good enough to scale quickly once you dedicate yourself to a path.