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Certification: AIDA, PAS and Copywriting Prompt Frameworks

Prove you can use AIDA & PAS in your own job: five written questions made for your work, scored by an AI examiner. Certificate for LinkedIn.

Written exam of 5 questions about your jobCertificate for LinkedInBeginner
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The exam

Take the certification exam

No multiple choice: five written questions about your own job, scored by an AI examiner against the course rubric. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button.

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What the exam covers

Written questions about your own job, across the 6 chapters

No multiple choice. You tell us your job and a real task; you get five open questions written for that job, such as writing a full prompt with the framework, fixing a weak prompt and choosing the right framework. An AI examiner (DeepSeek) scores each answer against the course rubric and explains the score. Pass with 70% or more.

  1. 01Copy formulas as prompts2:44
  2. 02AIDA: Attention, Interest, Desire, Action2:54
  3. 03PAS and PAIN: start from the problem2:16
  4. 04FAB and 4Ps: benefits and proof2:16
  5. 05Long form: PASTOR, QUEST, Hook-Story-Offer2:23
  6. 06Choosing a formula for your job2:33
About the course

About this certification

This certification shows that you can use AIDA, PAS, PAIN, FAB in real work, not just recite the letters. It belongs to the course AIDA, PAS and More: Copywriting Prompt Frameworks.

How the exam works

The exam has no multiple choice. You tell us your job and one real task. You then get five written questions made for that job: write a complete prompt with the framework, fix a weak prompt, choose the right framework for a situation, and explain why a part of the framework matters. An AI examiner (DeepSeek) scores each answer from 0 to 10 against the course rubric and explains the score. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button. You can retake it with new questions.

What you will be able to do

  • Explain how copywriting formulas work as prompt instructions
  • Write AIDA and AIDCA prompts for ads and emails
  • Apply PAS and PAIN to open with the reader's problem
  • Turn features into benefits using FAB and 4Ps
  • Structure long form copy with PASTOR, QUEST and Hook Story Offer
  • Choose and test the right formula for your job