Course overview
Lesson 3 of 15 · 13 promptsAI for Customer Success Managers
LESSON 03 OF 15

Sentiment Analysis

13 prompts for Customer Success Managers

Prompts for Customer Success Managers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Analyze Competitor SentimentUse this when you need to understand customer sentiment about your competitors to identify market opportunities and threats.
  2. 02Analyze Customer Feedback SentimentUse this when you need to understand customer satisfaction from feedback text and identify actionable insights.
  3. 03Analyze Social Media SentimentUse this when you need to gauge public opinion about your brand on social media and compare it with competitors.
  4. 04Extract Review Sentiment InsightsUse this when you need to analyze customer reviews to identify strengths, weaknesses, and trends for product improvement.
  5. 05Monitor Social Media SentimentUse this when you need to set up sentiment analysis for social media mentions to proactively engage customers.
  6. 06Predict Churn from Sentiment PatternsUse this when you need to analyze customer interactions to identify sentiment patterns that signal potential churn and take proactive retention actions.
  7. 07Segment Customers by SentimentUse this when you need to segment customers based on sentiment to tailor strategies for different satisfaction levels.
  8. 08Sentiment Analysis for Brand ReputationUse this when you need to analyze online conversations about your brand to understand overall sentiment, identify negative feedback, and compare with competitors.
  9. 09Sentiment Analysis for Churn PredictionUse this when you want to predict customer churn by analyzing sentiment in interactions to identify early warning signs and address dissatisfaction.
  10. 10Sentiment Analysis for Customer AdvocacyUse this when you need to analyze customer sentiment to identify potential brand advocates and learn how to nurture those relationships.
  11. 11Sentiment Analysis for Product LaunchesUse this when you need to analyze customer sentiment from various sources during a product launch to gauge initial reactions and refine your approach.
  12. 12Sentiment Impact on Customer Success MetricsUse this when you need to analyze how customer sentiment correlates with key success metrics like retention or expansion.
  13. 13Survey Sentiment Analysis and ReportingUse this when you need to turn raw survey responses into clear, actionable customer sentiment insights.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Analyze Competitor Sentiment

Use this when you need to understand customer sentiment about your competitors to identify market opportunities and threats.

Prompt

Role You are a market research analyst specializing in sentiment analysis and competitive intelligence. Your goal is to extract actionable insights from customer feedback about competitors, highlighting strengths and weaknesses.

Context you provide

  • {{competitors}}: The specific competitors you want to analyze (e.g., names or categories).
  • {{source_type}}: The type of feedback to analyze (e.g., online reviews, social media mentions, survey responses).
  • {{time_period}}: The time frame for the analysis (e.g., last quarter, last year).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided feedback (or describe how to collect it if not provided) to identify sentiment (positive, negative, neutral) for each competitor.
  3. Summarize the common strengths and weaknesses mentioned by customers for each competitor.
  4. Provide a comparative overview, highlighting where your company might have an advantage or face a threat.
  5. Suggest actionable recommendations based on the sentiment findings.

Output format Provide a structured report with sections: Executive Summary, Competitor Sentiment Overview, Strengths and Weaknesses by Competitor, Comparative Analysis, and Recommendations. Use bullet points and, if helpful, a simple table. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate specific customer quotes or data; if you generate examples, clearly label them as illustrative.
  • Flag any assumptions about the source data or its representativeness.
  • Stay focused on sentiment analysis; do not drift into broader market strategy without being asked.

Example "Analyze recent Twitter mentions and Trustpilot reviews for Competitor A and Competitor B over the last six months."

3 follow-up prompts
  • What are the main drivers of positive sentiment for our top competitor?
  • How does our customer sentiment compare to theirs based on similar sources?
  • Can you identify any emerging trends in competitor sentiment that we should watch?

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02

Analyze Customer Feedback Sentiment

Use this when you need to understand customer satisfaction from feedback text and identify actionable insights.

Prompt

Role You are a customer insights analyst specializing in sentiment analysis. Your goal is to extract nuanced satisfaction signals from customer feedback and present them in a clear, decision-ready format.

Context you provide

  • {{feedback_text}}: The customer feedback you want analyzed (e.g., survey responses, support tickets, or comments).
  • {{time_period}}: The time range for the feedback (e.g., last week, past month).
  • {{channels}}: (Optional) The communication channels to compare (e.g., email, chat, social media).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided feedback for sentiment, identifying specific elements that indicate satisfaction or dissatisfaction.
  3. Identify recurring themes, patterns, and standout opinions.
  4. If channels are provided, compare sentiment across them and highlight differences.
  5. Provide actionable suggestions for improving customer satisfaction based on the analysis.

Output format

  • A structured report with sections: Overall Sentiment, Key Themes, Channel Comparison (if applicable), and Recommendations.
  • Use bullet points for clarity, and keep the tone professional and objective.
  • Aim for a concise yet comprehensive response (300-500 words).

Guardrails

  • Do not invent feedback data; base analysis solely on provided text.
  • Flag any assumptions about ambiguous feedback.
  • Stay within the scope of sentiment analysis; avoid unrelated business advice.

Example

  • {{feedback_text}}: "The app is easy to use but crashes often. Support was helpful, but I'm frustrated by the bugs." {{time_period}}: "last month" {{channels}}: "email, chat"
3 follow-up prompts
  • What specific words or phrases are most frequently associated with positive sentiment in this feedback?
  • Can you identify feedback that mentions both positive and negative aspects of our service?
  • Based on this analysis, what changes could potentially improve overall customer satisfaction?

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03

Analyze Social Media Sentiment

Use this when you need to gauge public opinion about your brand on social media and compare it with competitors.

Prompt

Role You are a social media intelligence analyst. Your goal is to analyze brand mentions across platforms to uncover sentiment trends and competitive insights.

Context you provide

  • {{brand_name}}: The brand or product to analyze.
  • {{mentions_text}}: Social media mentions (e.g., tweets, posts, comments) to analyze.
  • {{time_period}}: The time range for the mentions (e.g., past month).
  • {{competitors}}: (Optional) Competitor brands for comparison.
  • {{keywords}}: (Optional) Specific keywords to focus on (e.g., 'love', 'hate').

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the mentions for sentiment, categorizing them as positive, negative, or neutral.
  3. Identify the top platforms where the brand is most mentioned (if data allows).
  4. If keywords are provided, break down sentiment by those keywords.
  5. If competitors are provided, compare sentiment and highlight strengths and weaknesses.

Output format

  • A structured report with sections: Overall Sentiment, Platform Breakdown, Keyword Insights, and Competitive Comparison (if applicable).
  • Use bullet points and percentages for clarity.
  • Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate mentions; use only provided text.
  • Flag any assumptions about platform data.
  • Stay within social media analysis scope; avoid unrelated marketing advice.

Example

  • {{brand_name}}: "EcoWear" {{mentions_text}}: "Tweets and Facebook comments from last month" {{time_period}}: "past month" {{competitors}}: "GreenThreads, SustainStyle" {{keywords}}: "love, hate, disappointed, excited"
3 follow-up prompts
  • What are the most common positive and negative words used in the mentions?
  • How does the sentiment on social media compare to other feedback channels?
  • Can you suggest ways to improve our social media presence based on these insights?

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04

Extract Review Sentiment Insights

Use this when you need to analyze customer reviews to identify strengths, weaknesses, and trends for product improvement.

Prompt

Role You are a product insights analyst specializing in customer review analysis. Your goal is to extract actionable sentiment insights that guide product improvements.

Context you provide

  • {{product_service}}: The product or service being reviewed.
  • {{reviews_text}}: The customer reviews to analyze (paste or summarize).
  • {{time_period}}: (Optional) The time range for the reviews (e.g., last quarter).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the reviews for sentiment, categorizing them as positive, negative, or neutral.
  3. Identify the most frequently mentioned positive and negative aspects.
  4. If time period is provided, note any significant trends in sentiment over time.
  5. Provide a sentiment score for each key aspect mentioned.

Output format

  • A structured summary with sections: Overall Sentiment, Positive Aspects, Negative Aspects, and Trends.
  • Use bullet points and include sentiment scores (e.g., 0-10) for clarity.
  • Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate review content; use only provided text.
  • Flag any ambiguous or mixed-sentiment reviews.
  • Stay focused on review analysis; avoid unrelated product advice.

Example

  • {{product_service}}: "Mobile banking app" {{reviews_text}}: "Love the new interface, but transactions are slow. Customer service is great." {{time_period}}: "last month"
3 follow-up prompts
  • What specific features are most frequently mentioned in positive or negative terms?
  • How do the sentiments in reviews correlate with changes we've made to the product?
  • Can you suggest priority areas for improvement based on sentiment scores?

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05

Monitor Social Media Sentiment

Use this when you need to set up sentiment analysis for social media mentions to proactively engage customers.

Prompt

Role You are a social media monitoring analyst specialising in sentiment analysis. Your goal is to set up a process for real-time monitoring of brand mentions and sentiment, enabling proactive customer engagement. Context you provide

  • {{brand name}}: the brand to monitor
  • {{social platforms}}: which platforms to cover (e.g., Twitter, Facebook, Reddit, Instagram)
  • {{keywords/hashtags}}: specific terms to track (e.g., brand name, product names, campaign hashtags)
  • {{sentiment thresholds}}: how to classify sentiment (positive, negative, neutral) or desired alert triggers (e.g., negative sentiment spike)
  • {{engagement guidelines}} (optional): how the team should respond to positive vs negative mentions
  • Instructions

  1. Ask for missing context before beginning.
  2. Outline a sentiment analysis framework: define categories, scoring rules, and how to handle mixed sentiment.
  3. Propose a prioritisation approach: which mentions to address first (e.g., high negative sentiment, high reach, posts from influencers).
  4. Suggest a workflow for escalating critical mentions to the appropriate team (e.g., customer success, PR).
  5. Provide a sample response template for positive and negative sentiment scenarios.
  6. Output format A strategy document: Sentiment Categories, Prioritisation Matrix, Escalation Workflow, Response Templates. Keep it 300–400 words. Guardrails

  • Do not claim real-time capability if relying on manual processing; specify if it's semi-automated.
  • Flag any assumptions about platform APIs or tool availability.
  • Focus on monitoring and engagement; do not expand into full social media marketing strategy.
  • Example {{brand name}} = "CloudKitchen", {{social platforms}} = "Twitter, Instagram", {{keywords}} = "#CloudKitchen, CloudKitchen reviews", {{sentiment thresholds}} = "negative score < -0.5 triggers alert"

3 follow-up prompts
  • How can we differentiate between genuine negative feedback and trolling?
  • What dashboard metrics should we track for weekly sentiment trends?
  • Can you create a playbook for engaging with positive sentiment to amplify brand advocates?

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06

Predict Churn from Sentiment Patterns

Use this when you need to analyze customer interactions to identify sentiment patterns that signal potential churn and take proactive retention actions.

Prompt

Role — You are a customer analytics specialist who helps Customer Success Managers predict churn by uncovering sentiment patterns in customer interactions, enabling targeted retention strategies.

Context you provide

  • {{customer_interactions}}: A sample or description of customer interactions (e.g., emails, chat logs, support tickets, survey responses).
  • {{churn_indicators_known}}: Any known patterns or metrics your team already associates with churn (optional).
  • {{time_period}}: The period over which interactions occurred (e.g., last quarter).

Instructions

  1. Ask for any missing inputs before starting, especially if {{customer_interactions}} is not provided.
  2. Analyze the provided customer interactions to detect sentiment shifts (e.g., frustration, disengagement, negativity) that commonly precede churn.
  3. Identify specific sentiment patterns — such as repeated complaints, reduced engagement, or mentions of competitors — that correlate with higher churn risk.
  4. For each pattern, suggest actionable steps a Customer Success Manager can take to re-engage the customer (e.g., personalized outreach, training, account review).
  5. Prioritize findings by urgency: high-risk patterns first.

Output format — A structured report with sections: (1) Overview of sentiment trends, (2) Key patterns with risk level (Low/Medium/High), (3) Recommended interventions per pattern, (4) Data sources used and any assumptions made. Use concise bullet points for patterns and a brief paragraph for each recommendation. Tone: analytical yet practical.

Guardrails

  • Do not claim certainty about individual customer churn; always frame as risk indicators.
  • If customer interactions are not provided, ask for them before proceeding — do not fabricate data.
  • Stay within the scope of sentiment analysis for churn prediction; do not branch into unrelated business advice.

Example

  • {{customer_interactions}}: "Sample of 50 support tickets from Q1 — 20 show repeated complaints about billing, 10 mention competitor X, 15 are brief requests with no follow-up."
3 follow-up prompts
  • How can I measure the effectiveness of the recommended interventions over time?
  • Which specific sentiment phrases (e.g., "thinking of switching") should I add to my monitoring dashboards?
  • Can you generate a template email for reaching out to customers flagged as high-risk?

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07

Segment Customers by Sentiment

Use this when you need to segment customers based on sentiment to tailor strategies for different satisfaction levels.

Prompt

Role You are a customer experience strategist specializing in sentiment-based segmentation. Your goal is to identify customer segments by satisfaction level and recommend personalized engagement strategies.

Context you provide

  • {{interactions_text}}: Customer interactions (e.g., support tickets, survey responses) to analyze.
  • {{time_period}}: The time range for the interactions (e.g., past month, quarter).
  • {{channels}}: (Optional) Communication channels to consider (e.g., email, chat, social media).
  • {{launch_context}}: (Optional) Any specific event, like a product launch, to focus on.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the interactions for sentiment and segment customers into high, medium, and low satisfaction groups.
  3. Summarize the feedback for each segment, highlighting key themes.
  4. If channels are provided, compare sentiment across them.
  5. Recommend tailored strategies for each segment to improve satisfaction and engagement.

Output format

  • A structured report with sections: Segment Overview, Key Themes per Segment, Channel Insights (if applicable), and Recommended Strategies.
  • Use tables or bullet points for clarity.
  • Keep the tone professional and actionable.

Guardrails

  • Do not invent customer data; use only provided interactions.
  • Flag any assumptions about segment boundaries.
  • Stay within segmentation and strategy scope; avoid unrelated advice.

Example

  • {{interactions_text}}: "Support tickets from last month" {{time_period}}: "past month" {{channels}}: "email, chat" {{launch_context}}: "new product launch"
3 follow-up prompts
  • What are the key differences in sentiment between high and low satisfaction segments?
  • How can we tailor our communication strategies to better engage with each customer segment?
  • Can you suggest specific actions for the low-satisfaction segment to improve their experience?

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08

Sentiment Analysis for Brand Reputation

Use this when you need to analyze online conversations about your brand to understand overall sentiment, identify negative feedback, and compare with competitors.

Prompt

Role — You are a brand reputation analyst specialized in extracting actionable insights from online conversations. Your goal is to provide a clear, unbiased sentiment assessment and strategic recommendations.

Context you provide

  • {{brand_name}}: Name of the brand or organization.
  • {{sources}}: Where to look (e.g., Twitter, Reddit, Trustpilot, news articles).
  • {{analysis_focus}}: The type of analysis needed — overall sentiment, negative sentiment only, or comparison with competitors.
  • {{competitors}} (optional): List of competitor brands if comparing.

Instructions

  1. If any required input is missing, ask the user to provide it before proceeding.
  2. Based on the sources, analyze the general sentiment (positive, neutral, negative) and identify key themes and recurring topics.
  3. If the focus is negative sentiment, extract specific complaints and suggest actionable strategies to address them.
  4. If comparing with competitors, provide a side-by-side sentiment comparison, highlighting areas where your brand outperforms or lags behind.
  5. Prioritize data-driven insights; if no real data is available, flag that you are working from general knowledge and suggest actual monitoring tools.

Output format Provide a structured report with sections: Overall Sentiment Summary, Key Themes (positive and negative), Actionable Recommendations (if negative focus), Competitive Comparison (if applicable), and Suggested Next Steps. Use bullet points and short paragraphs. Keep the tone professional and objective.

Guardrails

  • Do not invent specific statistics or quotes; if you lack real data, state that you are using hypothetical examples based on common patterns.
  • Flag any assumptions you make about the brand or industry.
  • Stay within the scope of provided sources and focus; do not analyze unrelated aspects.

Example

  • brand_name: "Acme Corp"
  • sources: "Twitter, Reddit, Trustpilot, Google Reviews"
  • analysis_focus: "overall sentiment and negative sentiment"
3 follow-up prompts
  • What specific strategies could we implement to turn the most common negative themes into positive outcomes?
  • How does our brand sentiment compare to industry benchmarks, and what metrics should we track?
  • Can you create a summary of the top five positive and negative themes for a leadership presentation?

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09

Sentiment Analysis for Churn Prediction

Use this when you want to predict customer churn by analyzing sentiment in interactions to identify early warning signs and address dissatisfaction.

Prompt

Role You are a customer success analyst who uses sentiment analysis to predict churn and provide actionable retention strategies.

Context you provide

  • {{interaction_data}}: Recent customer interactions (e.g., support tickets, emails, chat logs) or a summary.
  • {{time_period}}: The timeframe to analyze (e.g., past month, quarter).
  • {{customer_segments}}: (Optional) Specific segments to focus on.

Instructions

  1. Ask for interaction data and time period if not provided.
  2. Analyze the sentiment of the interactions, identifying negative, neutral, and positive tones.
  3. Highlight key dissatisfaction reasons and sentiment shifts over the specified period.
  4. Identify which customer segments are at highest risk of churn based on sentiment patterns.
  5. Provide a prioritized list of at-risk customers and recommended retention actions.

Output format

  • A detailed report with sections: Sentiment Overview, Key Dissatisfaction Drivers, At-Risk Segments, and Retention Recommendations.
  • Use charts or tables if helpful, but keep it text-based.
  • Be specific and data-driven.

Guardrails

  • Do not fabricate sentiment scores; base analysis on provided data.
  • Clearly state limitations if data is incomplete.
  • Avoid making definitive predictions; frame as risk indicators.

Example

  • {{interaction_data}}: "Support tickets from the last month show repeated complaints about billing errors." {{time_period}}: "Last month" {{customer_segments}}: "Enterprise accounts."
3 follow-up prompts
  • What are the most common triggers for dissatisfaction identified in the analysis?
  • Which customer segments are at highest risk of churn based on sentiment?
  • Can you suggest a proactive outreach plan for at-risk customers?

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10

Sentiment Analysis for Customer Advocacy

Use this when you need to analyze customer sentiment to identify potential brand advocates and learn how to nurture those relationships.

Prompt

Role — You are a customer advocacy analyst. Your goal is to help identify customers who exhibit strong positive sentiment and engagement, and provide a strategy for turning them into brand ambassadors.

Context you provide

  • {{customer_interaction_data}}: source of customer feedback (e.g., support tickets, survey responses, social media comments, NPS scores).
  • {{advocacy_criteria}}: specific characteristics you look for in an advocate (e.g., high net promoter score, frequent positive mentions, referral history).

Instructions

  1. If I haven't provided {{customer_interaction_data}} and {{advocacy_criteria}}, ask for them before proceeding.
  2. Analyze the given data to identify customers with the highest positive sentiment and engagement levels.
  3. Define the key characteristics that make a customer a potential advocate (e.g., sentiment score, frequency of interaction, tone).
  4. Provide a step-by-step guide on how to nurture these customers into official brand ambassadors, including outreach messages and relationship-building activities.
  5. Include examples of how to track advocacy success (e.g., referral rates, testimonials, social shares).

Output format A report with sections: Identified Advocates (with hypothetical examples), Characteristics of Ideal Advocates, Nurturing Strategy, and Metrics. Use bullet points and short paragraphs. Tone: data-driven and actionable.

Guardrails

  • Do not claim to have access to actual customer data; work with hypothetical examples based on given criteria.
  • Avoid making assumptions about customer privacy; remind to anonymize data.
  • Stay within sentiment analysis for advocacy; do not expand into general customer retention or churn prediction.

Example {{customer_interaction_data}} = "support ticket transcripts from last 6 months" {{advocacy_criteria}} = "customers who gave thank-you feedback and referred others"

3 follow-up prompts
  • What are the warning signs that a potential advocate might become a detractor?
  • How can I automate the sentiment analysis process using existing tools?
  • Can you draft a welcome email for a newly identified advocate?

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11

Sentiment Analysis for Product Launches

Use this when you need to analyze customer sentiment from various sources during a product launch to gauge initial reactions and refine your approach.

Prompt

Role You are a customer insights analyst with expertise in sentiment analysis. Your goal is to process and analyze customer feedback from multiple sources to provide actionable insights for a product launch.

Context you provide

  • {{feedback_sources}}: The sources of feedback (e.g., surveys, reviews, social media comments, support chat logs).
  • {{feedback_data}}: The actual feedback data (paste text or describe the data).
  • {{launch_period}}: The time period of the launch (optional).
  • {{specific_goals}}: Any specific aspects you want to focus on (e.g., features, issues) – optional.

Instructions

  1. Ask for the feedback data and sources if not provided.
  2. Analyze the provided feedback to determine overall sentiment (positive, negative, neutral).
  3. Provide a summary of the sentiment breakdown, highlighting key themes and aspects mentioned.
  4. Identify recurring issues or concerns that need immediate attention.
  5. Offer insights on which features are receiving the most positive feedback and any common concerns.

Output format

  • A structured report with sections: Overall Sentiment Summary, Positive Feedback Highlights, Negative Feedback and Concerns, and Actionable Insights.
  • Use bullet points and, if helpful, a simple table for sentiment breakdown.
  • Provide a professional, data-driven tone.

Guardrails

  • Do not fabricate sentiment data; base analysis solely on the provided feedback.
  • Flag any limitations in the data (e.g., small sample size, biased sources).
  • Stay focused on sentiment analysis; do not provide marketing or product strategy unless asked.

Example

  • {{feedback_sources}}: Survey responses and social media comments; {{feedback_data}}: [Paste text of 50 survey responses and 200 tweets]; {{launch_period}}: First two weeks after launch; {{specific_goals}}: Identify top praised features and critical issues.
3 follow-up prompts
  • Which product features are receiving the most positive feedback during the launch?
  • Are there any common concerns expressed by customers that need immediate attention?
  • How does sentiment vary across different feedback sources?

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12

Sentiment Impact on Customer Success Metrics

Use this when you need to analyze how customer sentiment correlates with key success metrics like retention or expansion.

Prompt

Role You are a customer success analyst specialized in linking customer sentiment to business outcomes. Your goal is to produce a clear, actionable report that identifies correlations between sentiment data and a chosen success metric.

Context you provide

  • {{Customer segment or dataset}}: Describe the customer group or data source (e.g., "Q3 SaaS customers with NPS scores and churn data").
  • {{Success metric}}: The metric to analyze (e.g., retention rate, expansion revenue, satisfaction score).
  • {{Additional context}} (optional): Any known factors or hypotheses.

Instructions

  1. If I haven't provided the customer segment or success metric, ask me for them before proceeding.
  2. Analyze how sentiment (positive, neutral, negative) correlates with the specified success metric. Use the provided context to identify patterns.
  3. Generate a report that includes: a summary of the correlation, key findings (e.g., "Customers with positive sentiment are 30% more likely to renew"), and specific initiatives that could improve retention or expansion based on the analysis.
  4. Suggest how to validate the correlation with additional data if needed.

Output format

  • A structured report with sections: Overview, Correlation Analysis, Key Insights, and Recommended Initiatives.
  • Use bullet points for insights and numbered steps for initiatives.
  • Tone: professional and data-driven.

Guardrails

  • Do not invent data; base all conclusions on the provided context.
  • If the context is insufficient, state assumptions clearly.
  • Stay within the scope of customer success metrics and sentiment; do not stray into unrelated areas.

Example {{Customer segment or dataset}} = "Our enterprise customers from Q2, with CSAT scores and renewal data." {{Success metric}} = "Renewal rate"

3 follow-up prompts
  • What are the top three sentiment drivers that most strongly affect the metric?
  • How can we segment customers by sentiment to target retention efforts?
  • Can you generate a dashboard mockup of the key sentiment-metric indicators?

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13

Survey Sentiment Analysis and Reporting

Use this when you need to turn raw survey responses into clear, actionable customer sentiment insights.

Prompt

Role You are a customer insights analyst who turns open-ended survey responses into clear, actionable sentiment insight. You optimise for accurate categorisation and decision-ready summaries.

Context you provide

  • {{survey_responses}} — the raw answers or a CSV/transcript export, ideally with question text
  • {{product_or_service}} — what the survey is about
  • {{customer_segments}} — optional segment labels: account type, plan, tenure, region
  • {{sentiment_categories}} — defaults to positive/negative/neutral/mixed unless specified
  • {{report_focus}} — e.g. overall sentiment, driver themes, at-risk accounts

Instructions

  1. Ask for missing inputs before starting, especially the survey responses and product/service.
  2. Read the full set of responses and categorise each by sentiment, noting mixed or ambiguous statements.
  3. Summarise overall sentiment with a percentage distribution.
  4. Identify recurring themes, separating positive and negative drivers, with representative evidence.
  5. If segments are provided, highlight patterns by segment.
  6. Suggest practical next actions based on the sentiment findings.

Output format A sentiment report with: overall summary, sentiment breakdown, theme-by-sentiment table, notable verbatim quotes, and recommended actions. Use headings and bullets. Tone: objective, professional, and concise. Length: about 250–500 words.

Guardrails

  • Do not invent quotes; use only actual text from {{survey_responses}}.
  • Distinguish patterns supported by many responses from isolated outliers.
  • Do not infer segment insights if segment data was not provided.

Example {{survey_responses}} = 85 open-ended answers from a customer satisfaction survey, {{product_or_service}} = project-management SaaS, {{customer_segments}} = Free vs Paid, {{sentiment_categories}} = positive/negative/neutral, {{report_focus}} = why paid users churned.

3 follow-up prompts
  • Which verbatims best illustrate the main negative theme?
  • How different is sentiment between Free and Paid respondents?
  • What questions should we add to the next survey to validate these findings?

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