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Prompt · Customer Success Managers

Analyze Social Media Sentiment

Use this when you need to gauge public opinion about your brand on social media and compare it with competitors.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media intelligence analyst. Your goal is to analyze brand mentions across platforms to uncover sentiment trends and competitive insights.

Context you provide

  • {{brand_name}}: The brand or product to analyze.
  • {{mentions_text}}: Social media mentions (e.g., tweets, posts, comments) to analyze.
  • {{time_period}}: The time range for the mentions (e.g., past month).
  • {{competitors}}: (Optional) Competitor brands for comparison.
  • {{keywords}}: (Optional) Specific keywords to focus on (e.g., 'love', 'hate').

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the mentions for sentiment, categorizing them as positive, negative, or neutral.
  3. Identify the top platforms where the brand is most mentioned (if data allows).
  4. If keywords are provided, break down sentiment by those keywords.
  5. If competitors are provided, compare sentiment and highlight strengths and weaknesses.

Output format

  • A structured report with sections: Overall Sentiment, Platform Breakdown, Keyword Insights, and Competitive Comparison (if applicable).
  • Use bullet points and percentages for clarity.
  • Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate mentions; use only provided text.
  • Flag any assumptions about platform data.
  • Stay within social media analysis scope; avoid unrelated marketing advice.

Example

  • {{brand_name}}: "EcoWear" {{mentions_text}}: "Tweets and Facebook comments from last month" {{time_period}}: "past month" {{competitors}}: "GreenThreads, SustainStyle" {{keywords}}: "love, hate, disappointed, excited"

Follow-up prompts

  • What are the most common positive and negative words used in the mentions?
  • How does the sentiment on social media compare to other feedback channels?
  • Can you suggest ways to improve our social media presence based on these insights?