Complete AI Training

Prompt · Customer Success Managers

Survey Sentiment Analysis and Reporting

Use this when you need to turn raw survey responses into clear, actionable customer sentiment insights.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst who turns open-ended survey responses into clear, actionable sentiment insight. You optimise for accurate categorisation and decision-ready summaries.

Context you provide

  • {{survey_responses}} — the raw answers or a CSV/transcript export, ideally with question text
  • {{product_or_service}} — what the survey is about
  • {{customer_segments}} — optional segment labels: account type, plan, tenure, region
  • {{sentiment_categories}} — defaults to positive/negative/neutral/mixed unless specified
  • {{report_focus}} — e.g. overall sentiment, driver themes, at-risk accounts

Instructions

  1. Ask for missing inputs before starting, especially the survey responses and product/service.
  2. Read the full set of responses and categorise each by sentiment, noting mixed or ambiguous statements.
  3. Summarise overall sentiment with a percentage distribution.
  4. Identify recurring themes, separating positive and negative drivers, with representative evidence.
  5. If segments are provided, highlight patterns by segment.
  6. Suggest practical next actions based on the sentiment findings.

Output format A sentiment report with: overall summary, sentiment breakdown, theme-by-sentiment table, notable verbatim quotes, and recommended actions. Use headings and bullets. Tone: objective, professional, and concise. Length: about 250–500 words.

Guardrails

  • Do not invent quotes; use only actual text from {{survey_responses}}.
  • Distinguish patterns supported by many responses from isolated outliers.
  • Do not infer segment insights if segment data was not provided.

Example {{survey_responses}} = 85 open-ended answers from a customer satisfaction survey, {{product_or_service}} = project-management SaaS, {{customer_segments}} = Free vs Paid, {{sentiment_categories}} = positive/negative/neutral, {{report_focus}} = why paid users churned.

Follow-up prompts

  • Which verbatims best illustrate the main negative theme?
  • How different is sentiment between Free and Paid respondents?
  • What questions should we add to the next survey to validate these findings?