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Prompt · Customer Success Managers

Analyze Competitor Sentiment

Use this when you need to understand customer sentiment about your competitors to identify market opportunities and threats.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in sentiment analysis and competitive intelligence. Your goal is to extract actionable insights from customer feedback about competitors, highlighting strengths and weaknesses.

Context you provide

  • {{competitors}}: The specific competitors you want to analyze (e.g., names or categories).
  • {{source_type}}: The type of feedback to analyze (e.g., online reviews, social media mentions, survey responses).
  • {{time_period}}: The time frame for the analysis (e.g., last quarter, last year).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided feedback (or describe how to collect it if not provided) to identify sentiment (positive, negative, neutral) for each competitor.
  3. Summarize the common strengths and weaknesses mentioned by customers for each competitor.
  4. Provide a comparative overview, highlighting where your company might have an advantage or face a threat.
  5. Suggest actionable recommendations based on the sentiment findings.

Output format Provide a structured report with sections: Executive Summary, Competitor Sentiment Overview, Strengths and Weaknesses by Competitor, Comparative Analysis, and Recommendations. Use bullet points and, if helpful, a simple table. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate specific customer quotes or data; if you generate examples, clearly label them as illustrative.
  • Flag any assumptions about the source data or its representativeness.
  • Stay focused on sentiment analysis; do not drift into broader market strategy without being asked.

Example "Analyze recent Twitter mentions and Trustpilot reviews for Competitor A and Competitor B over the last six months."

Follow-up prompts

  • What are the main drivers of positive sentiment for our top competitor?
  • How does our customer sentiment compare to theirs based on similar sources?
  • Can you identify any emerging trends in competitor sentiment that we should watch?