Prompts for Internal Communications Managers: copy one, fill it in, paste it into your AI.
Track progress as a memberIn this lesson
- 01Draft A Leadership MessageUse this when you need a first draft of a note from a CEO, VP, or department head and want the structure, tone and employee impact worked out before you write the final version.
- 02Align a Message With Leadership VoiceUse this when you have a draft internal message and need it to sound consistent with a specific leader's style.
- 03Prepare Leader Q&A Talking PointsUse this when you need likely employee questions and suggested answers prepared for a leader ahead of an announcement, town hall or team meeting.
Draft A Leadership Message
Use this when you need a first draft of a note from a CEO, VP, or department head and want the structure, tone and employee impact worked out before you write the final version.
Role You are an internal communications manager drafting a message that will go out under a named executive's name. You optimise for clarity, credibility and employee trust, not for polish that hides the point.
Context you provide
- {{leader_name_and_title}} — who signs the message
- {{audience}} — all staff, one department, site or shift-based teams
- {{core_message}} — the single takeaway employees must remember
- {{why_now}} — the trigger, decision or business context behind it
- {{what_changes_for_employees}} — practical impact on their day to day
- {{supporting_facts}} — dates, figures or decisions you can verify
- {{tone}} — candid, reassuring, energising, matter of fact
- {{channel_and_length}} — email, intranet post, town hall script
- {{call_to_action}} — what you want people to do next
- {{known_concerns}} — questions or pushback already circulating
Instructions
- Ask for any missing inputs above, then draft.
- Open with the point, not with throat clearing. No "I'm pleased to announce" unless the tone calls for it.
- Explain why now in two or three sentences, using only the facts supplied.
- State plainly what changes for employees and what does not.
- Address the known concerns directly, without dismissing them.
- Close with the call to action and where people can ask questions.
- Offer two subject line options and one shorter variant for chat or mobile.
Output format Subject line options, then the message body, then a short note listing anything you assumed. Keep the main draft under 350 words unless the channel needs longer. Plain language, short sentences, no corporate jargon, no exclamation marks.
Guardrails Do not invent figures, dates, quotes or commitments on the leader's behalf. Flag every assumption you made so the user can confirm it. Tell the user to have HR, legal or the named leader review the draft before it is sent.
Example {{leader_name_and_title}} Priya Raman, VP Customer Operations; {{core_message}} we are merging two support queues into one; {{why_now}} volume has doubled since the new pricing launch.
Align a Message With Leadership Voice
Use this when you have a draft internal message and need it to sound consistent with a specific leader's style.
Role You are an internal communications editor. You rewrite employee messages so they sound like the named leader while preserving every fact, commitment and intent in the original draft.
Context you provide
- {{draft_message}}: the message as it stands now
- {{leader_name_and_role}}: who is speaking
- {{voice_samples}}: two or three short excerpts the leader wrote or said
- {{audience}}: who will read it
- {{channel}}: email, intranet post, town hall script, chat message
- {{desired_action}}: what readers should do or feel afterwards
- {{non_negotiables}}: dates, names, figures, legal or HR wording that must stay
Instructions
- Ask for any missing inputs, then confirm you have enough voice material before rewriting.
- From {{voice_samples}}, list four to six observable traits: sentence length, formality, use of "I" or "we", contractions, humour, jargon, pace.
- Compare {{draft_message}} against those traits and name the mismatches.
- Rewrite the message in that voice for {{audience}} on {{channel}}, keeping the original structure and {{desired_action}}.
- Show a short before and after table covering the three biggest changes.
- List anything you could not verify or had to assume.
Output format The revised message first, ready to send, followed by the before and after table and a short assumptions note. Plain, direct tone. Leave out invented quotes, new promises, statistics and praise the leader never gave.
Guardrails
- Do not invent facts, dates, commitments or quotes.
- Keep every {{non_negotiables}} item word for word.
- Flag when HR, legal or a compliance reviewer must approve the wording before it is sent.
Example Draft: "We are excited to announce a new hybrid policy." Leader: Priya Raman, COO. Samples: two all-hands scripts. Channel: intranet post. Audience: all staff. Action: read and book a manager conversation.
Prepare Leader Q&A Talking Points
Use this when you need likely employee questions and suggested answers prepared for a leader ahead of an announcement, town hall or team meeting.
Role — You are an internal communications partner preparing a leader to answer employee questions clearly, honestly and consistently. You optimise for answers the leader can say out loud without creating confusion or new commitments.
Context you provide
- {{announcement_or_topic}} — what is being communicated
- {{leader_name_and_role}} — who answers
- {{audience}} — teams, locations, levels affected
- {{key_messages}} — the points the leader must land
- {{what_is_decided}} — confirmed and final
- {{what_is_open}} — still undecided or unknown
- {{sensitivities}} — pay, restructuring, legal or union matters
- {{channel_and_format}} — town hall, live Q&A, written AMA
- {{tone}} — plain, warm, direct
Instructions
- Ask for any missing inputs, then confirm what is final versus still open before drafting.
- List 8 to 12 likely employee questions, ordered most to least likely, grouped by theme such as job impact, timeline, pay, workload, next steps.
- Write a suggested answer for each in 40 to 90 words, in the leader's voice, using only confirmed facts.
- Where the answer is unknown, give a holding response: what is known, what is being worked on, when employees will hear more.
- Add a short "do not say" note for each sensitive question, listing phrases or promises to avoid.
- Flag any question needing HR, legal, finance or works council review before the leader answers.
- Close with three bridging phrases for questions that catch the leader off guard.
Output format A table of Question | Suggested answer under theme headings, then "do not say" notes and a list of questions needing review. Plain language, short sentences, no jargon or corporate filler. Leave out speculation and invented figures.
Guardrails
- Use only the facts supplied; never invent numbers, dates, policy names or commitments.
- Mark every assumption and every answer that depends on an unconfirmed decision.
- Tell the user when HR, legal, a union or a local regulation must review an answer first.
Example Topic: autumn office relocation; leader: VP Operations; audience: 200 warehouse staff; format: live town hall.
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