AI for Internal Communications Managers

A Prompt Course for Internal Communications Managers

1. The lessons

   1. Drafting Employee News: Use AI to turn raw updates into clear, engaging employee newsletter copy.
   2. Intranet And Channels: Use AI to create and adapt content for the intranet, email, Slack, and other internal channels.
   3. Town Halls And Meetings: Use AI to plan, script, and follow up on town halls and all-hands meetings.
   4. Communication Plans: Use AI to build structured communication plans with audiences, messages, and timelines.
   5. Leadership Alignment: Use AI to shape messages that reflect leadership priorities and prepare leaders for employee questions.
   6. Crisis And Sensitive Comms: Use AI to draft timely, careful messages and FAQs during disruptions or sensitive changes.
   7. Measure And Improve: Use AI to interpret engagement feedback and turn metrics into clear recommendations.
   8. Policies And Admin: Use AI to simplify policies, manage requests, and keep communication workflows organized.
2. What the Course Covers

   The course walks through eight lessons that match the rhythm of internal communications work. It starts with drafting employee news and moves through channels, meetings, plans, leadership, crisis, measurement, and admin.

   Each lesson focuses on a practical task. You will see how to write a prompt, what details to include, and how to shape the AI's output so it sounds like you.

3. How the Lessons Connect

   The lessons build on each other. Drafting news gives you the basics of clear writing. Then you learn to adapt that writing for different channels. Town halls and plans help you think bigger, while leadership and crisis lessons prepare you for high-stakes moments.

   By the end, you have a full workflow. Feedback and measurement feed back into your drafts, so you keep improving. Admin tasks stay organized so nothing falls through the cracks.

4. How to Use the Prompts Well

   The prompts are starting points, not scripts. Always add your own context, like the audience, the tone, and the specific details that make your message real.

   Review every draft. AI can miss nuance or sound generic. Your job is to edit, fact-check, and make sure the message fits your company culture.

5. Who It Is For

   This course is for internal communications managers at any stage. If you are new, you will learn a repeatable process. If you are experienced, you will find faster ways to handle the writing and planning that fill your week.

   No technical background is needed. If you can use a web browser and write an email, you can use these prompts.

6. Safety and Privacy for This Job

   Internal communications often involves sensitive information, like employee changes or crisis updates. Never put confidential details into a public AI tool. Use your company's approved tools and follow its data rules.

   Even with approved tools, be careful. Remove names and personal details when you can. Treat AI output as a draft that needs your review before it goes to anyone.

7. Your Next Step

   Start with the first lesson on drafting employee news. Pick a real update you need to share this week. Write a prompt, see what the AI gives you, and edit it until it sounds right.

   Then work through the rest of the lessons at your own pace. When you finish, try one of the video courses to go deeper. You will be surprised how much time you get back.