Complete AI Training
Sign inGet started

Prompt course · 8 lessons · 26 prompts · 1 hour · Beginner

AI for Paid Media Specialists

This prompt course gives paid media specialists eight lessons for campaign setup, ad copy, targeting, budgets, monitoring, testing, reporting, and policy issues. Each lesson includes prompts you can use in ChatGPT, Claude, or Gemini.

Start the courseAlready a member? Sign in
Share

What you'll learn

  • Campaign setup: Plan account structure, naming, and pre-launch checks with AI help.
  • Ad copy: Draft headlines, hooks, and creative briefs faster.
  • Audience targeting: Build personas, negative keyword lists, and lookalike ideas with AI.
  • Budgets and bids: Use AI to plan pacing, forecasts, and clear budget rationale.
  • Performance monitoring: Ask AI to summarize metrics and suggest likely causes of changes.
  • Testing and optimization: Design test hypotheses and spot funnel drop-offs with AI support.
  • Reporting and ROI: Turn campaign data into ROI stories and client updates.
  • Advanced troubleshooting: Handle platform issues, appeals, and policy updates with AI help.

What's inside

8 lessons · 26 prompts
  1. Before you start · framework course AIDA, PAS and More: Copywriting Prompt FrameworksUse AIDA and PAS to draft paid ad copy faster, such as rewriting a low-converting Google Search ad with a problem-agitate-solution hook.
  2. Start here Priya's Wednesday, two waysA day in the life of a Paid Media Specialist, before and after these prompts.
  3. 01 Lesson 1 · 3 prompts Campaign Setup And Structure
  4. 02 Lesson 2 · 3 prompts Ad Copy And Creative
  5. 03 Lesson 3 · 3 prompts Audience Targeting
  6. 04 Lesson 4 · 3 prompts Budgets And Bids
  7. 05 Lesson 5 · 3 prompts Performance Monitoring
  8. 06 Lesson 6 · 5 prompts Testing And Optimization
  9. 07 Lesson 7 · 3 prompts Reporting And ROI
  10. 08 Lesson 8 · 3 prompts Advanced Troubleshooting And Policy

About this course

7 topics

Prompt Course for Paid Media Work

Paid media specialists juggle many moving parts. A campaign needs a clean structure, strong ad copy, sharp targeting, a clear budget, and honest reporting. This course shows you how to use AI prompts to move through that work with less friction.

You will practice prompts for each lesson, from setup to advanced troubleshooting. The goal is not to hand your job to AI. The goal is to get a useful first draft, a second opinion, and a faster path to a decision you can defend.

  1. The lessons
    1. Campaign Setup And Structure: Set up cleaner campaigns by using AI to plan structure, naming, and pre-launch checks.
    2. Ad Copy And Creative: Produce ad copy and creative direction faster with AI-assisted headlines, hooks, and briefs.
    3. Audience Targeting: Sharpen targeting with AI help on personas, negative keywords, and lookalike expansion ideas.
    4. Budgets And Bids: Plan and defend budget and bid decisions using AI-generated pacing, forecasts, and rationale.
    5. Performance Monitoring: Monitor performance and troubleshoot issues by having AI summarize metrics and suggest causes.
    6. Testing And Optimization: Design smarter tests and optimizations with AI help on hypotheses, funnel drop-offs, and placements.
    7. Reporting And ROI: Turn campaign data into ROI stories, client updates, and clean tracking plans with AI.
    8. Advanced Troubleshooting And Policy: Handle advanced platform issues and launches with AI support for appeals, policy updates, and timelines.
  2. What the course covers

    The course follows eight lessons in order. You start with campaign setup and structure, then move through ad copy, targeting, budgets, monitoring, testing, reporting, and advanced troubleshooting. Each lesson gives you prompts you can adapt to your own accounts.

  3. How the lessons connect

    The lessons are built as a sequence. A clean campaign structure makes ad copy and targeting easier to test. Budget and bid prompts depend on the goals you set earlier. Monitoring and reporting prompts help you explain what happened and what to do next.

  4. How to use the prompts well

    Give the AI context: the platform, the goal, the audience, and the limits. Ask for a few options, not one answer. Then check the output against platform rules and your client's brand. Keep the final decision with you.

  5. Who this course is for

    This course is for paid media specialists who manage search, social, or display campaigns. It is also useful for media buyers, account managers, and marketers who want to work faster with AI. You do not need to be technical.

  6. Safety and privacy on the job

    Do not paste client secrets, private customer data, or account passwords into an AI tool. Use placeholders and general descriptions instead. Follow your company's rules and the platform's policies. When in doubt, leave it out.

  7. Your next step

    Pick one lesson that matches a task you have this week. Run the prompt on a real campaign, then edit the result with your own judgment. Save the prompt that worked so you can reuse it later.