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Video course · 15 chapters · 123 min · certificate

Amazon PPC Masterclass: Live Training Replay on Ads, AI & Scaling

Amazon PPC with AI: match types and search terms, campaign structure, Rufus and AI shopping, prompt-style targeting, top-of-search and branded defence, Q4 and Prime Day, auto and category campaigns, Gemini gems and Claude projects for reports, bulk files and a 7-day action plan.

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What you'll learn

  • Use match types and search term data
  • Structure campaigns by intent
  • Adapt to Rufus and AI shopping
  • Plan Q4, Prime Day and branded defence
  • Analyse ads reports with Gemini and Claude
  • Turn analysis into bulk changes and action plans

Chapters

15 chapters · 123:09
  1. 6:26 01Basics Members Match types and search terms Improving PPC results with match types and search term reality.
  2. 4:47 02Structure Members Campaign structure and intent Structuring campaigns by match type intent.
  3. 4:52 03AI Members Rufus and AI shopping How Amazon's Rufus AI shopping assistant affects ads.
  4. 5:12 04AI Members Prompt-style targeting Targeting question-style queries.
  5. 1:41 05Strategy Members Top of search and branded defence Spending on top of search and defending your brand.
  6. 11:44 06Seasonal Members Q4 and Prime Day prep Preparing for high-traffic periods.
  7. 14:24 07Economics Members Conversion economics Why conversion rate drives cost.
  8. 4:41 08Campaigns Members Auto and category campaigns Using auto campaigns and category targeting.
  9. 7:22 09AI tools Members Gemini gems for workflows Using Gemini gems to analyse search term reports faster.
  10. 5:06 10AI tools Members Claude projects for PPC Setting up a Claude project with JSON instructions.
  11. 4:56 11AI tools Members Swipe file and repeatable prompts Keeping a swipe file of prompts.
  12. 5:07 12Analysis Members Reports and clusters Four sponsored ads reports and the cluster report.
  13. 5:15 13Action Members Bulk files and a 7-day plan Applying changes via bulk files and a 7-day action plan.
  14. 13:33 14Bonus Members Claude project factory A bonus for building many Claude projects or custom GPTs.
  15. 28:03 15Wrap-up Members AI for shorts and fundamentals Using AI for shorts and timestamps, Rufus versus basic listings, and ads fundamentals.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

E-commerce ManagersOnline SellersDigital Marketing SpecialistsSales and MarketingsDigital Marketing ManagersGrowth MarketersMarketing ManagersCategory Managers