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Video course · 14 chapters · 22 min · certificate

ChatGPT Content That Sells: AI Marketing Workflow Course

Stop getting generic ChatGPT content: build a customer avatar, a reusable brand compass and a creative brief prompting system that produce on-brand marketing content that converts.

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What you'll learn

  • Explain why AI fills gaps with generic content
  • Build a customer avatar with psychographics
  • Create a brand compass: mission, personality, voice and style
  • Write messaging anchors ChatGPT can learn from
  • Use a creative brief prompt for any marketing piece
  • Write specific CTAs and platform instructions

Chapters

14 chapters · 21:32
  1. 1:03 01Problem Members Why AI content feels generic When prompts miss key details, AI fills the gaps with assumptions, which creates cookie-cutter content.
  2. 2:37 02System Members Brand compass and creative briefs Fix #2 is a brand compass for voice; fix #3 is a creative brief prompting system, together a reusable content system.
  3. 1:56 03Brand Members Core values and mission Defining your brand mission from the customer's view: why the brand exists and the value it brings.
  4. 1:04 04Audience Members Demographics and psychographics Describing your audience beyond demographics: interests, lifestyle, values and beliefs.
  5. 1:02 05Brand Members Brand personality Choosing your brand's personality, because personality drives tone, as Nike's coach-like voice shows.
  6. 1:18 06Voice Members Messaging anchors Voice and tone examples, style guidelines and key phrases that train ChatGPT on your voice.
  7. 1:45 07Voice Members Style guidelines Simple do's and don'ts that guide AI, illustrated with an IKEA-style guide.
  8. 1:20 08Test Members Assemble and test the compass Putting the brand compass together and testing it with ChatGPT or any AI tool.
  9. 1:17 09System Members The alignment system Pairing the creative brief with the avatar and brand compass as a full AI content alignment system.
  10. 1:10 10Brief Members What a creative brief is Why the marketing team's creative brief works just as well when you work solo with AI.
  11. 1:48 11Brief Members Objective, audience and benefits Filling in the brief: the objective, the target audience and the key benefit messages.
  12. 1:38 12Brief Members Voice and tone in the brief Stating the voice and tone for each piece and sharing past content as examples.
  13. 1:50 13Brief Members CTAs and platform specifics Writing a strong call to action and naming the exact platform, compared with a vague prompt's result.
  14. 1:44 14Results Members Results with the brief Seeing how the full creative brief produces sharper subject lines and copy that resonates.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Content Marketing ManagersContent WritersDigital Marketing SpecialistsSales and MarketingsCopywritersDigital Marketing ManagersGrowth MarketersMarketing ConsultantsMarketing ManagersBloggersMarketing and CommunicationsCMOs (Chief Marketing Officers)