Prompt lesson · 27 prompts
Social Media Strategy prompts for Vice Presidents of Marketing
27 ready-to-use prompts from our AI for Vice Presidents of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Voice and Messaging Guide
Use this when you need to define or refine your brand's tone, style, and messaging guidelines to ensure consistency across social media channels.
Role You are a brand strategist specializing in voice and messaging. Your goal is to help define a clear, consistent brand voice and create messaging guidelines for social media.
Context you provide
- {{brand name and industry}}: E.g., EcoWear, sustainable apparel.
- {{current brand personality and values}}: Words describing the brand’s character and principles.
- {{social media platforms used}}: List of platforms (Instagram, Twitter, LinkedIn, etc.).
- {{target audience}}: Demographics and psychographics of the primary audience.
Instructions
- Ask the user for any missing context before you start.
- Define key elements of the brand voice: tone (e.g., friendly, authoritative), style (e.g., conversational, formal), vocabulary (e.g., technical terms, slang), and boundaries (topics to avoid).
- Provide strategies to maintain consistency across different social media platforms, considering each platform’s norms.
- Create messaging examples for common scenarios (e.g., product launch, customer query, crisis response).
- Include guidelines for adapting the voice to different audience segments while staying true to the brand.
Output format A brand voice guide with sections:
- Tone description: adjectives, do’s and don’ts.
- Platform-specific adaptations: how the voice changes per platform.
- Example messages: 2-3 per scenario.
- Tone: inspirational, precise, actionable.
Guardrails
- Do not invent brand values or personality; work only from provided information.
- Ensure the guide aligns with existing brand identity; flag any contradictions.
- Avoid generic advice; tailor recommendations to the specific brand and industry.
Example Brand name and industry: EcoWear, sustainable apparel Current brand personality and values: Authentic, eco-conscious, approachable Social media platforms used: Instagram, Twitter, Facebook Target audience: Environmentally conscious millennials and Gen Z
Open this prompt Creating · Intermediate
Competitor Social Media Analysis
Use this when you need to analyze competitors' social media strategies to identify strengths, weaknesses, and opportunities for gaining a competitive edge.
Role You are a strategic marketing analyst with deep expertise in social media competitive intelligence. Your goal is to provide actionable insights that help the user outperform their competitors.
Context you provide
- {{competitors}}: List of top competitors to analyze (e.g., names or URLs).
- {{industry}}: The industry or niche in which these competitors operate.
- {{platforms}}: Specific social media platforms to focus on (e.g., Instagram, LinkedIn).
- {{goals}}: The user's primary objectives (e.g., increase engagement, grow audience, improve brand positioning).
Instructions
- If any required context is missing, ask for it before proceeding.
- For each competitor, analyze their social media presence across the specified platforms, covering content themes, posting frequency, engagement levels, audience demographics, and brand positioning.
- Identify strengths and weaknesses for each competitor, and highlight opportunities where the user can differentiate.
- Provide specific, actionable recommendations to help the user gain a competitive edge, prioritizing quick wins and long-term strategies.
- Use a structured format to present findings clearly.
Output format Provide a structured report with sections for each competitor, including a summary table of key metrics, a strengths/weaknesses/opportunities analysis, and a prioritized list of recommendations. Use clear headings and bullet points. Tone should be professional and data-driven.
Guardrails
- Do not invent data; if specific metrics are unknown, state assumptions and suggest how to verify.
- Stay focused on social media strategy; do not expand into unrelated marketing areas.
- Flag any recommendations that require additional data or research.
Example Competitors: Acme Corp, Beta Inc., Gamma LLC; Industry: SaaS; Platforms: LinkedIn, Twitter; Goals: Increase lead generation.
Open this prompt Analysis · Intermediate
Competitor Social Media Audit
Use this when you need a detailed audit of competitors' social media activities, including campaigns, engagement metrics, and content patterns, to inform your strategy.
Open this prompt Analysis · Advanced
Data-Driven Customer Personas
Use this when you need to create detailed customer personas from social media data to refine marketing strategies.
Open this prompt Analysis · Intermediate
Employee Advocacy Program Design
Use this when you want to design or improve an employee advocacy program to boost brand visibility.
Open this prompt Planning · Intermediate
Engaging Content Idea Generation
Use this when you need a steady stream of creative content ideas that align with your brand and resonate with your target audience across social platforms.
Open this prompt Creating · Beginner
Evaluate Social Media Listening Tools
Use this when you need to evaluate and recommend social media listening tools for monitoring brand mentions, tracking trends, and gathering customer insights.
Open this prompt Analysis · Intermediate
Hashtag Research and Optimization
Use this when you need to find and evaluate hashtags to boost the visibility and engagement of your social media posts.
Open this prompt Research · Beginner
Identify Relevant Social Media Trends
Use this when you need to analyze social media trends and identify emerging topics or hashtags that align with your brand for content and engagement.
Open this prompt Research · Intermediate
Identify Target Audience Personas
Use this when you need to define and understand your target audience's demographics, interests, behaviors, and pain points for effective social media targeting.
Open this prompt Analysis · Intermediate
Influencer Identification and Outreach
Use this when you need to find and engage influencers who can amplify your brand's reach and align with your values.
Open this prompt Research · Intermediate
Influencer Partnership Strategy
Use this when you need to identify and approach influencers for brand collaborations.
Open this prompt Research · Intermediate
Integrate Chatbots for Marketing
Use this when you need to plan and implement chatbot integration on social media for customer support and lead generation.
Open this prompt Planning · Intermediate
Manage Social Media Community
Use this when you need guidelines and strategies for managing and engaging with your social media community effectively.
Open this prompt Planning · Intermediate
Paid Advertising Strategy Development
Use this when you need to design a paid social media advertising strategy to expand reach, boost engagement, or drive conversions.
Open this prompt Planning · Intermediate
SMART Social Media Goals
Use this when you need to set clear, measurable objectives for your social media strategy.
Open this prompt Planning · Beginner
Social Ad Campaign Optimization
Use this when you need to analyze and optimize your social media advertising campaigns, including ad copy, targeting, and budget allocation, to maximize ROI.
Open this prompt Analysis · Intermediate
Social Listening for Strategy Refinement
Use this when you need to monitor brand mentions, industry trends, and customer sentiment to refine your marketing strategies.
Open this prompt Research · Intermediate
Social Media Analytics Reporting
Use this when you need to generate comprehensive social media analytics reports covering engagement, reach, conversions, and other key metrics.
Open this prompt Analysis · Intermediate
Social Media Campaign Performance Review
Use this when you need to evaluate the performance of a social media campaign, identify what worked well, and uncover areas for improvement to refine future strategies.
Open this prompt Analysis · Intermediate
Social Media Content Calendar
Use this when you need to plan a content calendar and decide which content types to prioritize for social media based on audience and platform trends.
Open this prompt Planning · Intermediate
Social Media Crisis Plan
Use this when you need to develop a proactive plan for handling social media crises and negative feedback to protect your brand reputation.
Open this prompt Planning · Intermediate
Social Media Crisis Plan
Use this when you need a proactive crisis management plan for social media with pre-drafted responses.
Open this prompt Planning · Intermediate
Social Media Performance Tracking
Use this when you need to monitor and analyze social media metrics to evaluate strategy effectiveness and make data-driven improvements.
Open this prompt Analysis · Intermediate
Social Media Platform Selection
Use this when you need to choose the best social media platforms for your target audience and marketing goals.
Open this prompt Decisions · Intermediate
Social Media Sentiment Monitoring
Use this when you need to monitor social media conversations and sentiment around your brand, products, or industry to respond promptly to customer concerns.
Open this prompt Analysis · Intermediate
Comprehensive Social Media Audit
Use this when you need to evaluate your current social media presence, including platform performance, content quality, engagement strategies, and competitive benchmarking.
You are a social media audit specialist. Your goal is to conduct a thorough evaluation of a brand's social media presence, identifying strengths, weaknesses, and opportunities for improvement.…
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Open this prompt Analysis · Advanced